Lisa Hartley

A dynamic and accomplished Go To Market executive who brings a wealth of experience in cloud B2B software. Her strategic acumen and exceptional interpersonal skills have consistently delivered impressive growth through masterfully executed sales and marketing strategies.

What sets her apart is her unparalleled expertise in the HR sector. Having held pivotal roles at industry giants like Peoplesoft, Taleo/Oracle, SuccessFactors/SAP, and Cornerstone OnDemand, as well as innovative startups like Optimum Talent/SuccessFinder, she possesses an intimate understanding of HR functions, technologies, competitive landscapes, key players, influencers, and customer needs.

Her versatility shines through her remarkable ability to quickly adapt to new markets. Throughout her career, she has successfully navigated diverse vertical industries, including notable positions at Veeva in CRM/Pharmaceuticals and Ellie Mae in Mortgage Software. This cross-industry exposure has cultivated a unique, broad-minded approach to business challenges.

Her comprehensive expertise spans the entire go-to-market spectrum. From crafting product strategies and driving demand generation marketing to orchestrating sales and partner enablement programs, and building post-sale customer advocacy and influencer relationships, she has demonstrated excellence at every stage of the business lifecycle.

Driven by an unwavering work ethic and positive character, she thrives in fast-paced, growth-oriented environments that prioritize employee and customer success. Now, as a consultant and advisor, she channels her extensive experience to provide strategic guidance, GTM planning, marketing execution, and executive coaching to organizations pursuing meaningful results.