Lisa Kornachuk

With over three decades of marketing expertise, this seasoned professional has carved an impressive path through the financial services industry. Beginning at a local community institution, they steadily ascended the ranks across various financial organizations to their current distinguished position as First Vice President, Director of Marketing & Public Relations.

For the past two decades, they have masterfully orchestrated the marketing initiatives at East Boston Savings Bank, a formidable $6.5 billion institution thriving in Boston's intensely competitive banking landscape. Their comprehensive leadership encompasses crucial aspects of the bank's market presence, including strategic brand development, dynamic communications, impactful public relations, and thorough market research. Their expertise extends to strategic planning, budget management, and innovative branching strategies, where they skillfully oversee design, layout, and product development initiatives.

Their academic credentials include a Business Administration degree from St. Anselm College, complemented by advanced studies at the prestigious ABA School of Bank Marketing and Management at Northwestern University. Their professional excellence has been acknowledged by the Institute of Certified Bankers, who awarded them the distinguished Certified Financial Marketing Professional designation.