Liz Baker

Liz Baker serves as Regional Channel Manager based in Orlando, Florida, where she has spent the past six and a half years in the telecom channel industry. In her current role for a little over a year, she focuses on channel sales and business relationship management, supporting trusted advisors and partners with UCaaS and CCaaS solutions. Prior to entering the field, Liz built extensive experience over 20 years running her own business alongside her husband, handling all aspects of business management, office management, accounting, and people management. She later worked in the accounting department at a local CBS affiliate TV station before transitioning to the ad sales department, from which she was recruited into channel sales. Without formal college education, Liz learned her skills through hands-on experience and on-the-job training. She is a member of a specialized women in the channel group and attributes her success entirely to her own hard work and dedication as a self-made professional. Liz emphasizes the importance of being extremely responsive and available to partners, maintaining honesty by saying what she does and doing what she says, and upholding a strong reputation. She advises young women entering the industry not to be intimidated by technology or its male-dominated nature, noting the growing presence of women and encouraging them to keep pushing forward. Among the biggest challenges she sees is keeping pace with rapid technological changes, particularly in AI.