Liz Birch

Liz Birch is a dynamic creative leader and co‑founder of Rabe x Birch, a boutique design studio based in the Hudson Valley, just north of New York City. She plays a pivotal role in shaping the studio’s bold brand identity, strategy, and project execution—often juggling urgent revisions, naming strategies, and campaign rollouts with inspiring speed and clarity. Known for her can‑do energy, Liz is the go‑to strategist who can turn even the messiest brand challenge into an opportunity for creative storytelling.

With an MFA in Creative Writing from the School of the Art Institute of Chicago and prior experience in project management at top ad agencies in New York—even handling major accounts like Stella Artois, Johnson & Johnson, and Got Milk—Liz seamlessly blends strategic thinking with narrative flair. Her academic foundation in creative writing bolsters Rabe x Birch’s voice‑driven approach, ensuring that design and copy collide with meaning and impact.

Liz’s personal style is unmistakable—part project management ninja, part professional pep‑talker, always fueled by playlists and morning workouts. Whether she’s revamping a brand’s visual identity or guiding clients through concept to execution, she thrives on fast tempo and big ideas. As she says: tell her your problems and she’ll either make them go away or build them into your next campaign—usually while sipping a margarita and keeping the creative energy contagious.

• School of the Art Institute of Chicago - Master's Degree
• Ithaca College - Bachelor's Degree