Liz Casper

I attribute my success to my passion for seniors. That has really led me and guided me. I think doing what you love and loving what you do, you'll never work a day in your life. I've always loved what I've done - I've stayed in the same field my whole life. But now, doing it for myself and having my own time, it's really rewarding. My clients are so thankful for our services and us helping them navigate through sometimes pretty treacherous situations. It has a whole different purpose now, and it just has a whole different feeling doing it for yourself.

The best career advice I ever received was to take the risk. I once had a client's son tell me that the two times in his career when he took the biggest risks, he had the biggest reward. Don't be afraid to bet on yourself and take the risk. That advice really resonated with me, especially when I was deciding whether to start my own practice after being in a toxic work environment where I was convinced I couldn't do it on my own.

Never let anyone else define your worth. Don't let someone convince you that you're not capable of doing something on your own. I spent years in a toxic work environment with someone who was the opposite of empowering and who convinced me that I could not do this on my own. I had to rewrite that narrative and remind myself how actually capable I was. So my advice is to believe in yourself and don't let others limit what you think you can achieve.

One of the biggest challenges I face is that care management is really a luxury of healthcare that I feel everyone deserves, but not everyone can afford. I serve the gamut - clients that have millions and millions of dollars and can really take care of themselves in an amazing way, and then clients where we're applying for Medicaid for them and they really don't have the resources. That's a big challenge for me. I find myself doing a lot pro bono and consulting with families, talking with them just to guide them in the right direction, because they really don't have the means. I can't help everyone, but I will always want to help. As I always say, I want to save the world, one old person at a time. Another challenge was finding the right nurses. Care management is a very different style and type of nursing that really takes a certain type of individual. It's not automatically a full-time 40-hour position, so I had to find people who had the flexibility in their life but wanted something extra. It was a little bit of a challenge at first, but I made it happen.

I value honesty, commitment, and a strong work ethic. I value being able to provide care for my clients as if they were my own parents, my own grandparents. I think there's a huge value in providing the emotional navigation required when someone is going through their aging journey. It's a lot to take on for an adult family member who never intended or anticipated being in this position, and I think someone like me showing up is very valuable. I come with a hometown feel - I'm from the Midwest, which is unique in South Florida - and I really want my clients to feel like they're my only clients, like I'm taking care of my own loved one. I don't get rich off any one case. I'm really in it to help these families.