Liz DiGennaro, MBA

Liz DiGennaro, MBA, is a brand and commerce strategist, marketing professional, and insights specialist with nearly a decade of experience helping global organizations build stronger brands through data-driven strategy and consumer-centric thinking. Her career spans leading agencies, where she has developed integrated brand, commerce, and communications strategies for some of the world's most recognized companies, including Mondelēz, SC Johnson, Molson Coors, Coca-Cola, Abbott, Bank of America, Purina, Walgreens, Volkswagen, ALDI, and American Greetings. Known for translating complex consumer insights into innovative business solutions, Liz has consistently delivered strategies that strengthen brand positioning, uncover new market opportunities, and drive measurable business growth.

Most recently, Liz served as a Senior Strategist at VML, leading brand and commerce initiatives for global consumer packaged goods, automotive, and retail clients. Prior to VML, she held strategy and communications roles at BCW Global, Edelman, and Weber Shandwick, building expertise in brand reputation, integrated marketing, strategic planning, consumer insights, and digital communications. She earned her Master of Business Administration with a concentration in Marketing from the University of Dayton after completing a Bachelor of Science in Marketing at Ball State University, where she co-founded the Women in Business organization. Throughout her career, she has continued expanding her expertise through professional certifications in branding, strategy, and digital marketing while also serving as a judge for the Effie Collegiate US competition.

Beyond her professional work, Liz is passionate about creativity, leadership, and community engagement. She channels her entrepreneurial spirit through Sweet Ending Dessert Lounge, a creative passion project where she designs and shares original desserts. She believes exceptional strategy begins with curiosity, honest collaboration, and a deep understanding of people, combining analytical thinking with storytelling to create meaningful brand experiences. As she transitions toward an in-house brand leadership role, Liz remains committed to helping organizations build enduring brands that connect with consumers, inspire innovation, and achieve lasting business success.