Liz Mallen

Liz Mallen is a business development and marketing professional with more than 20 years of experience building relationships, creating partnerships, and helping organizations grow across the outdoor sports, events, hospitality, and small business sectors. Based in Sandy, Utah, Liz currently serves as a Contract Sales Manager with Volt Cycle Wear, a custom cycling apparel company, where she develops relationships with cycling teams, clubs, and corporate partners while helping expand the company’s presence within the cycling and mountain biking community. She also works as a Small Business Relationship Partner with Go True North AI, helping small businesses utilize AI-driven lead generation strategies and networking solutions to support business growth.

Throughout her career, Liz has specialized in relationship-driven business development, marketing strategy, event promotion, and partnership development. Her diverse professional journey includes early marketing work in the ski industry, where she helped establish digital presence during the early growth of the internet, supporting the launch of Woodward Park City, managing business development initiatives for Summit Party Rentals, and leading sponsorship and partnership efforts for youth downhill mountain bike athletes. She is known for thriving in startup and small business environments where creativity, adaptability, and problem-solving are essential, using her ability to connect people and ideas to create long-term opportunities.

Beyond her professional work, Liz is deeply committed to outdoor sports, youth athletics, and community impact. She has dedicated years to supporting organizations such as Youth Sports Alliance and Utah Mountain Sports Academy, helping provide opportunities for young athletes through fundraising and advocacy efforts. As a lifelong athlete and outdoor enthusiast, Liz brings her passion for skiing, mountain biking, travel, and community-building into her work. She believes in the power of authentic relationships, resilience, and following a meaningful career path, using her experience to help businesses, athletes, and communities achieve their goals.