Liz Tassey

Meet a dynamic force in technology marketing – a strategic visionary who transforms complex challenges into compelling stories. With over two decades of experience spanning giants like Microsoft, IPO success stories like Qualtrics, and innovative ventures like BlueOcean AI and Highspot, she brings a unique blend of analytical prowess and creative storytelling to every endeavor.

Her journey began in the analytical realm, serving as a risk analysis consultant at Deloitte & Touche and a research analyst for the US Department of Justice, before pivoting to become a powerhouse in tech marketing. She's mastered the art of connecting with diverse audiences – from IT professionals and developers to business leaders and consumers – through sophisticated brand building, product marketing, and loyalty initiatives.

Known for her exceptional ability to create frameworks that drive clarity and action (and her masterful use of GIFs!), she excels in product marketing, brand strategy, go-to-market execution, demand generation, and public speaking. Her collaborative approach and ability to deliver results in complex environments have become her hallmark.

Beyond the boardroom, she's an artist, writer, and outdoor enthusiast who can be found running, hiking, or cycling. A passionate Seahawks fan and political enthusiast, she brings the same energy to her personal interests as she does to her professional life. At home, she leads a lively household with two young daughters and a menagerie of pets – including a dog, cat, and two very persuasive guinea pig additions!

Her life philosophy resonates through everything she does: "Take on life's challenges and joys with learning, laughter, passion, and no regrets." Always eager to connect and share insights about marketing, technology, career growth, leadership development – or really, any topic – she welcomes new connections and conversations.