Liza Alexander, PBR on Influential Women

Influential Woman · Banking

Liza Alexander

PBR, Santander Bank, N.A.

Providence, RI

Certifications · Degrees · Memberships

Degree International Business Degree from URI (University of Rhode Island) Degree Chinese Language Studies at URI

Her Story

About Liza

I came to the United States from the Philippines and studied business at URI, where I graduated with an international business degree. When I started my career here in America, I had no mentor, but I learned how to deal with people from different backgrounds through my experience working in retail, where my clientele came from around the world. This experience taught me how to talk to and understand people from diverse cultures, which helps tremendously in my current banking role. For 15 years now, I've been working in banking, and my main responsibility is helping people with their financial goals. I spend most of my time talking to clients about their finances, helping them consolidate debt, connecting them with wealth management for retirement planning, and opening personal and business accounts. I help people understand when their money is just sitting idle and losing value to inflation, and I work to find the right products and services for them, or refer them to someone who can help them better. What makes this work meaningful to me is being able to make a real difference, like helping someone who has worked for years finally take that vacation they've been dreaming about. I believe that as long as you are true about helping people, everything just falls together. Understanding people, where they're coming from, and putting yourself in their shoes allows you to connect better and help them more effectively.

Her Interview

Ten minutes with Liza

01What’s the best career advice you’ve ever received?

One of my professors told me that if he saw me working at Blockbuster after graduating college, that would be a waste of my money. At first, I thought he was right because I saw many of my colleagues go on to very successful careers. But over time, I've come to understand that while his point about not wasting your education was valid, success isn't only measured by money. If someone is happy being a salesperson at Blockbuster and feels like they are helping a lot of people, then in a way, that person is successful too. It depends on what's happening in your life and what you want to do in life. Some people have a doctor's degree and work for a non-profit where there's very little money, but it's because the heart is in it and it's helping people. So everything is not measured by just money.

02What advice would you give to young women entering your industry?

I would say, be who you are and know what you want to do. Always listen to understand, not just listening to input what you want to say. Listen to understand, because once you understand, you will be able to communicate better, and you'll be able to understand yourself and the other person. Better things will come out of that. Understanding people, what they say, where they're coming from, is very important. By understanding people in front of you, you will be able to help them better.

03What are the biggest challenges or opportunities in your field right now?

There are a lot of challenges in the banking industry because everybody works with goals. Every person in any working industry has goals to complete each day, each week, each month, each quarter, and for the whole year. Everything is all about goals. I think as long as you keep yourself pacing to do well, you will be okay. As long as you are trying hard enough to achieve those goals, because you can't just say things will happen. Yes, things will happen, but you still have to try your hardest to achieve those goals.

04What values are most important to you in your work and personal life?

Family is most important to me, along with helping people and embracing all the differences about people and about life. I believe in understanding that whoever comes in front of you, you should always try to understand their situation. Some people have a personality that they bring in front of you that is sometimes very hard or very negative, but I think about how this person must be having a very hard time, so the first thing is to understand the situation the person is in. Empathy is very important because everybody wants to be understood and wants to be heard. Understanding people, what they say, where they're coming from, is very important. By understanding people in front of you, you will be able to help them better. I also believe that no man is an island, and with help from each other, we all grow together. I take one day at a time, and as long as you are true about helping people, everything just falls together.

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