Liza Rosales, BS

I attribute my success to embracing what I once thought might hold me back. As a second-language speaker entering sales, I questioned whether I could thrive in conversations with high-level decision-makers. Instead, it became part of my strength. Every day I connect with C-suite leaders—chief customer officers, heads of customer service, and other executives—through emails, calls, and meetings. Whether I’m working from home or collaborating in the office once a week, I’ve learned that my greatest achievement isn’t just meeting quotas; it’s building relationships that earn a genuine “yes” to a conversation.

I’ve also learned that consistency, resilience, and a willingness to grow have been central to my progress. Being recognized as a top performer in Q2 and contributing the most DSO in Q1 reflects the discipline behind my work. Staying involved with ALPFA and volunteering with the North Texas Food Bank keeps me grounded in community and reminds me of the importance of giving back.

These experiences have taught me that even when the transition from school to the workforce feels overwhelming, every step forward matters. I’m not just building a career—I’m building something meaningful through connection, service, and continuous improvement.

The best career advice I’ve ever received came from my mentor—someone I met unexpectedly in college after complimenting her shoes at an event. That simple moment sparked a conversation that grew into a meaningful professional relationship. She guided me through the parts of the professional world I didn’t yet understand and offered insight that helped me make confident, informed decisions about my career.

Over time, she became not just a mentor but a close friend. Her guidance taught me the value of building authentic connections, seeking out people who inspire you, and remaining open to learning from every experience. That relationship has shaped my path more than any textbook ever could.

The advice I would give to young women entering this industry is to stay curious and committed to continuous learning. Read constantly, ask questions, and seek out knowledge wherever you can find it—it will set you apart.

I also believe strongly in the power of mentorship. Surround yourself with people who challenge you, guide you, and support your growth. Don’t be afraid to learn from your mistakes; they’re often the most valuable lessons.

Above all, treat people fairly and with respect. Your integrity, work ethic, and willingness to grow will carry you further than any single skill or credential.

One of the biggest challenges in my field right now is navigating a job market where true entry-level opportunities are increasingly rare. Many positions labeled “entry level” still require years of experience, making it difficult for young professionals to gain the skills companies expect while also trying to break into the industry.

At the same time, organizations are often hesitant to invest in training and developing new talent, which creates a mismatch between expectations and compensation. This imbalance can make it harder for emerging professionals to find roles that both value their potential and offer room for growth.

Additionally, the current political and economic climate has placed pressure on many of the businesses we work with, influencing hiring decisions, budgets, and long-term planning. Despite these challenges, I see opportunity in the growing recognition of the need for fresh perspectives, adaptability, and resilient, motivated talent entering the workforce.

The values that guide me in both my work and personal life center on curiosity, positivity, and service. I love reading books about conscious awakening, personal growth, and how to uplift others. I believe in staying positive and encouraging—even on the days when it’s hardest—because how I show up for people matters. Collaboration is also essential to me; I know that the best ideas and outcomes come from working together.

Curiosity is my compass. It has pushed me to grow beyond what I once believed possible, especially as a second-language speaker working in a field built on communication. I hold tightly to the belief that my voice is my power, and remembering how far I’ve come reinforces that confidence. Another core value for me is taking action. I don’t wait to feel ready or confident—I build confidence through action, consistency, and showing up fully.

My approach to success is rooted in service. I firmly believe that success means nothing if you don’t lift others with you. Mentorship has shaped every stage of my career, reminding me that we all need someone who sees our potential before we fully see it ourselves. These values ground my work, my relationships, and the kind of professional—and person—I strive to be every day.