Liza Valdez
Liza Valdez is a Professional Residential Realtor with over a decade of experience in the real estate industry. She transitioned into residential real estate in 2014 after a long tenure in corporate banking, giving her a strong foundation in financial literacy, client advisory skills, and the ability to guide individuals through major financial decisions. Liza’s primary areas of expertise include residential real estate, client representation, and relationship-driven sales. She specializes in helping first-time homebuyers and single mothers navigate the homebuying process, offering education, support, and advocacy throughout each transaction. Her skills also extend to lead generation, referral-based business growth, and client follow-up systems, ensuring every client receives attentive, informed guidance.
Throughout her career, Liza has served on her brokerage’s Agent Leadership Council at Keller Williams, demonstrating her leadership among peers. She is actively involved in professional associations, including the National Hispanic Realtor Association, underscoring her commitment to professional development, industry representation, and collaborative leadership. These experiences highlight her credibility, dedication, and the trust she has built within her professional community.
Liza’s current professional focus centers on buyer and seller representation, client education, and relationship-based business development. She actively generates new business through networking, maintains strong connections with past clients, hosts open houses, and manages active listings and buyer searches, all while growing her referral business and positioning herself as a trusted local resource. Outside of real estate, Liza enjoys travel and cruising, often taking vacations with cruise lines such as Royal Caribbean, and engages in personal development through podcasts and learning opportunities. She combines her industry expertise, financial acumen, and client-centered approach to create a seamless, rewarding experience for every client.
• Top Producer
• Rookie Honors
• “Making a Difference” Award
• National Hispanic Realtor Association
What do you attribute your success to?
Liza attributes her success to hard work, consistency, and a genuine desire to help people. She emphasized that real estate is not a quick-win profession, but one that requires discipline, follow-through, and long-term relationship building. Her background in corporate banking helped instill professionalism and structure in her approach, while her passion for serving families—particularly first-time buyers and single mothers—keeps her motivated and grounded in purpose.
What’s the best career advice you’ve ever received?
Liza’s professional growth has been influenced by leaders and peers within her brokerage environment, as well as through her involvement in leadership councils and professional associations. While specific mentors were not named in detail, her participation in the Agent Leadership Council and industry organizations suggests she has been shaped by experienced professionals who modeled production excellence, leadership, and collaboration.
What advice would you give to young women entering your industry?
She advises new agents that real estate is rewarding but not a quick fix: work hard, manage stress so clients feel supported, and focus on building long-term relationships.
What are the biggest challenges or opportunities in your field right now?
Liza noted that one of the biggest challenges in real estate is balancing the demands of working with both buyers and sellers, particularly in a market that can be unpredictable and competitive. The time investment, emotional labor, and constant availability required in the profession can be demanding. At the same time, she sees strong opportunity in the continued need for trusted advisors who can guide individuals and families through complex housing decisions. She views the flexibility of the profession and the ability to make a meaningful difference in people’s lives as major opportunities for long-term growth and fulfillment.
What values are most important to you in your work and personal life?
Liza values integrity, service, reliability, and authenticity in both her professional and personal life. She places importance on showing up for her clients, setting realistic expectations, and delivering on her commitments. Helping people make informed housing decisions and protecting them from costly missteps reflects her value system around responsibility, care, and long-term impact on families’ lives.