Liz Estefania Cortez, Co-founder and Entrepreneur on Influential Women
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Influential Woman · Entrepreneurship and Marketing

Liz Estefania Cortez

Co-founder and Entrepreneur, Kai Coastal Boutique LLC

Miami, FL 33186

8Years experience

Certifications · Degrees · Memberships

Degree Universidad Peruana de Ciencias Aplicadas Cert Certificate in Project Management from FIU Cert Social Media Marketing Member Miami Wellness Crew

Her Story

About Liz Estefania

Liz Estefania Cortez is a Project Management and Communications professional specializing in media strategy, brand development, and advertising. Based in Miami, Florida, she holds a background in Communication and Advertising from Universidad Peruana de Ciencias Aplicadas and has complemented her academic foundation with a Project Management certification from Florida International University. Her work is defined by a strategic blend of creativity and operational discipline, allowing her to translate complex ideas into structured, results-driven marketing and business initiatives.

In her professional experience, Liz Estefania Cortez serves as Co-founder and Brand Strategist of Kai Coastal Boutique LLC, where she leads end-to-end brand development, digital marketing strategy, and operational execution for a growing beachwear brand. She has also built strong expertise in high-volume, detail-oriented environments through her role as Client Liaison at Prada Dominguez, PLLC, where she supports legal operations, client intake, and data management processes. Previously, she founded and led Marqueando as Chief Executive Officer, overseeing branding, content strategy, and business development, which strengthened her entrepreneurial and leadership capabilities.

Across her career, Liz Estefania Cortez has developed core strengths in project lifecycle management, strategic communications, and brand storytelling, supported by hands-on experience with digital tools and cross-functional teams. She is recognized for her ability to combine analytical thinking with creative direction to drive engagement and business growth. Her professional approach reflects a commitment to continuous learning, adaptability, and building impactful brand and operational strategies across diverse industries.

Her Interview

Ten minutes with Liz Estefania

01What do you attribute your success to?

My mindset and belief in myself, family support even though they are in Peru, and self-care including therapy, meditation, yoga, pilates, and self-love.

02What’s the best career advice you’ve ever received?

Never take everything too personal because in our field there is a lot of competition so it doesn't affect your day or your life.

03What advice would you give to young women entering your industry?

Dont be affraid , its all upto your mindset and belief in yourself,

04What are the biggest challenges or opportunities in your field right now?

Many opportunities through social media to start marketing and to start and grow a business as an Entrepreneur

05What values are most important to you in your work and personal life?

Honesty,loyalty,integrity

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