Lois Geddes

Meet Lois Geddes, a distinguished hospitality industry veteran who has masterfully shaped the landscape of hotel sales and marketing for over two decades. As a strategic visionary, she excels in crafting and executing revenue-driving initiatives that transform business outcomes across hotel properties.

With an impressive portfolio spanning world-class brands including Hilton, Marriott, IHG, and Starwood, as well as prestigious independent properties like Sun Valley Resort and The Alex Hotel, Lois has consistently demonstrated her ability to drive success. Her executive leadership experience extends to renowned management companies such as Pyramid Hotel Group, Sunstone Hospitality Management, and Interstate Hotels and Resorts.

Known for her exceptional ability to navigate complex challenges, Lois brings a unique blend of analytical prowess and creative thinking to every project. She's particularly celebrated for her talent in assembling and nurturing high-performing teams, while maintaining a keen eye on emerging industry trends and marketing innovations.

In the fast-paced hospitality environment, Lois stands out for her remarkable composure and stabilizing presence. Her patient, calm demeanor has earned her a reputation as a go-to expert for Executive Task Force Execution and Special Projects, where she expertly orchestrates operational overhauls, develops strategic marketing plans, and mentors sales professionals to reach their full potential.

Lois finds particular satisfaction in solving the intricate "revenue puzzle," whether it's securing major group contracts, fostering team development, or outmaneuvering competitors for market share. Her diplomatic approach and effective communication style enable her to build strong relationships across all organizational levels, from team members to executive leadership.

Her greatest strength lies in her holistic approach to business challenges, seamlessly integrating revenue management, sales strategies, competitive analysis, and team development to deliver comprehensive solutions. This unique combination of skills and experience makes her an invaluable asset in driving business success.

For further information about her expertise and accomplishments, Lois can be reached at lois.geddes@gmail.com.