Her Story
About Lolah
Lolah Figueredo is a distinguished luxury real estate professional with approximately 25 years of experience serving clients across Georgia and Florida. As a Luxury Home Realtor and Real Estate Advisor with Coldwell Banker Realty, she specializes in high-end residential properties, executive relocations, investment opportunities, new construction, land, and resale homes throughout the Atlanta metropolitan area and the Florida Panhandle. Known for her commitment to excellence and personalized service, Lolah has built a strong reputation for helping buyers and sellers navigate complex real estate transactions with confidence and success.
Before establishing herself as a leader in luxury real estate, Lolah developed a strong foundation in technology sales and enterprise solutions, working with organizations including Verizon, CenturyLink, Sprint, and AT&T. Her background in technology, strategic account management, and solution-based selling has become a valuable asset in today’s digital real estate landscape, allowing her to leverage advanced marketing strategies, AI tools, and global property exposure to better serve her clients. Her career in real estate has included experience with major brokerages such as Berkshire Hathaway HomeServices and RE/MAX, as well as representing investors and working with new home construction projects.
Beyond her professional achievements, Lolah is passionate about mentorship, community involvement, and empowering others in the real estate industry. She mentors new agents, including her daughter, and actively supports organizations such as Just People, which serves adults with disabilities, and SAPREA, which assists survivors of abuse and trafficking. Recognized for her dedication and success, including being featured as a top agent to watch, Lolah continues to grow her brand through innovation, integrity, and a client-first approach. She attributes her accomplishments to persistence, lifelong learning, family inspiration, and a commitment to creating meaningful experiences for every client she serves.
Her Interview
Ten minutes with Lolah
01What do you attribute your success to?
I would attribute my success to my Mother who loved real estate and had vision for growth in areas like Vinings. My husband who is an Attorney here in the Atlanta area is also an inspiration. You have to have the drive to win! I have to be strong for my family. I have A son, daughter and 4 amazing grand children. I am Leader in my inudstry and love making an impact in this Beautiful town.
02What’s the best career advice you’ve ever received?
Never give up! Dont take NO for answer! Keep a positive attitude as positivity is contagious!
03What advice would you give to young women entering your industry?
My advice would be to work hard. You have to work at your craft, study and learning. You can never learn enough. Network within your communities, churches, sports, within the schools. Don't be afraid, don't get discouraged. If you hear a no, there's 3 yeses around the corner. Keep trucking and not let any setbacks discourage you! Be grateful for all have a received and always give back!
04What are the biggest challenges or opportunities in your field right now?
Biggest challenges are people getting discouraged about interest rates right now. Rates go up and they come down, its just a snap shot in time. You have to see the big picture. I encourage new agents to ,keep learning, finding your niche, and set the proper expectations with sellers and buyers. Also embrace technology as it is moving at a fast pace and those that do not, will be left behind. On the opportunities side, Atlanta is blowing up with new construction and development, relocating executives for companies, tax benefits, and live-work-play neighborhoods.
05What values are most important to you in your work and personal life?
I value "Making Dreams Come True"! It brings me joy when a family gets their dream home or sells for a profit! Personally, I enjoy the time I have a with my family and enjoy traveling!
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