Lona Therrien

Meet a transformative force in cybersecurity marketing - a distinguished executive who has spent over 15 years masterfully crafting success stories in the digital security landscape. This veteran strategist has earned their stripes by architecting and leading marketing initiatives that don't just drive growth - they redefine it.

With an impressive track record spanning both nimble startups and industry-leading public companies, they've consistently demonstrated the ability to build and nurture high-performing marketing teams that deliver award-winning results. Their secret weapon? An exceptional talent for creating marketing programs that don't just generate demand - they accelerate it, amplify brand presence, and deliver quantifiable impact.

What truly distinguishes this leader is their deep-rooted commitment to understanding the intricate tapestry of cybersecurity technology. They excel at translating complex technical concepts into compelling narratives that resonate powerfully with target audiences, while ensuring every marketing initiative is anchored in clear, distinctive value propositions that help brands stand out in competitive markets.

At Cybereason, their strategic prowess led to remarkable achievements, including:
• Spearheading a content strategy that influenced over $50M in qualified pipeline within just 8 months
• Orchestrating conference presence that generated $15M in qualified pipeline from RSA and $3.6M from Black Hat
• Driving customer community growth by 94% with a 43% boost in engagement
• Contributing to Cybereason's recognition as a CNBC Top 50 Disruptor for two consecutive years and Forbes Cloud 100 winner in 2022
• Elevating Net Promotor Score from 17 to 29, exceeding industry average by 9%
• Achieving 20% growth in Share of Voice over 18 months
• Leading the award-winning Cybereason Malicious Life podcast to achieve 240K average downloads per episode

Their impact at Mimecast was equally impressive, where they:
• Contributed to the company's remarkable revenue growth from $140M to $550M
• Achieved a 161% increase in website traffic
• More than doubled the share of voice from 19% to 40%
• Improved brand sentiment score by 28%
• Led SEO initiatives resulting in top Google rankings among leading brands
• Drove substantial blog growth with 50% higher subscriber rates and 69% year-over-year traffic increase

For those interested in connecting with this dynamic marketing leader, they can be reached at lona_therrien@yahoo.com or 617.233.7209.