Lora Morrison
Lora Morrison is a compassionate and dedicated Certified End-of-Life Doula and Advanced Care Planning Specialist, and the founder of Dignity Life & Legacy Services LLC. With a Bachelor’s degree in Recreation Education from Utah State University, Lora has spent decades serving others across diverse roles, from recreational facilities and nonprofit organizations to senior caregiving and dementia care. Her professional journey is marked by a commitment to community, leadership, and creating meaningful experiences for those she serves.
Drawing from personal experience caring for her mother and lifelong involvement in supporting individuals with disabilities, Lora specializes in companion care, dementia support, and guiding families through transitional and end-of-life care. She has built her career on providing individualized, holistic support that blends practical assistance with emotional guidance, empowering families to navigate difficult times with dignity. Through her work, she emphasizes flexibility, self-care, and creating opportunities for clients to live their best lives in the present.
Beyond her professional accomplishments, Lora is an avid artist, gardener, and nature enthusiast, integrating creativity and mindfulness into her caregiving practice. She has leveraged her personal experiences and community connections to mentor others, offer educational workshops, and expand awareness of the end-of-life doula profession. Passionate about helping others find their purpose and maintain autonomy, Lora continues to make a meaningful impact through both her business and volunteer work, championing compassionate care in the Greater Tampa Bay Area.
• Certified End-of-Life Doula
• Utah State University - B.S.
• Gulfside Hospice & Pasco Palliative Care
What do you attribute your success to?
I attribute my success primarily to my ability to remain flexible. I’ve learned the importance of pacing myself and maintaining balance, which includes prioritizing self-care so that I avoid burnout. In my line of work, it’s easy to push too hard, and I’ve seen firsthand that even three years can feel like a long time without setting boundaries. By being intentional about rest and sustainability, I’m able to continue serving others effectively while maintaining my own well-being.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to explore broadly and try different things. It’s important to discover what truly excites you and aligns with your passions. By experimenting and gaining diverse experiences, you can find the path that feels most fulfilling and positions you for long-term success.
Locations
Dignity Life & Legacy Services, LLC
Zephyrhills, FL 33541