Her Story
About Lorena
Lorena Cuffy has been in the golf industry for 32 years and has owned her own business for 26 years. She is the owner of Top Notch Golf, which was formerly known as Golf Fundamentals, and she also serves as a golf coach for a private school, particularly coaching high school girls in the afternoons. Cuffy attended Jackson State University on an athletic scholarship, transferred to the University of Arizona with an academic scholarship from the United Negro College Fund, and completed her degree at Florida International University. She attributes her success to her faith in God and divine order, as well as the amazing relationships and people who have poured into her, and she is committed to paying it forward. Her values include genuineness, authenticity, integrity, and providing value so that people feel seen and connected. She advises women in her male-dominated industry that there is room for them and that there is high demand for women instructors as more women enter the sport.
Her Interview
Ten minutes with Lorena
01What do you attribute your success to?
I attribute my success to life in God and his divine order and divine plan. I've been extremely blessed with amazing relationships along the way with people who poured into me, and I've made a commitment to pay it forward and pour into others.
02What’s the best career advice you’ve ever received?
One of the best career advices I've ever received is to believe in myself, that I'm more than capable.
03What advice would you give to young women entering your industry?
There's room for us, and not just one of us. It's a male-dominant industry with the one token woman, but we're at the precipice of a shift. There's space for us, we can take up more space. There's high demand for women now more than ever as women are coming to this sport and want to learn from other women.
04What are the biggest challenges or opportunities in your field right now?
Challenges include shortage of facilities and corporate equity partners managing city-owned golf courses prioritizing profit over access, which eliminates membership programs that made the game affordable for seniors on fixed income and other community members.
05What values are most important to you in your work and personal life?
Genuineness and authenticity are very important in my work, along with integrity and providing value so that people feel seen, connected, and that they've gotten more than they were expecting.
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