Lorena Jordan Decker, MSM
Lorena Jordan Decker, MSM is a seasoned Fractional Marketing Strategist and Certified Business Consultant who empowers entrepreneurs and mission-based organizations to elevate their brands through integrated marketing strategies. With more than two decades of experience in both traditional and digital marketing, Lorena specializes in crafting and executing data-driven strategies that foster measurable growth. Her expertise encompasses market research, brand development, content strategy, and full-scale marketing plan execution—providing clients with comprehensive, results-oriented support designed to strengthen visibility and impact.
Throughout her career, Lorena has served in pivotal marketing leadership roles, including at Trusted Counsel, Comprehensive Technical Group, and MarketPros.AI, where she successfully managed client engagement, marketing communications, and project delivery. She has earned a reputation for her creative problem-solving, strong project management skills, and ability to translate complex brand goals into actionable marketing initiatives. Her work has consistently driven client satisfaction, operational efficiency, and organizational growth across industries.
Lorena holds a Master of Science in Marketing from The Johns Hopkins University – Carey Business School and a B.S. in Business Administration, Marketing from American University – Kogod School of Business. She also holds a Business Consulting certification from the U.S. Institute of Diplomacy and Human Rights. Fluent in Spanish and deeply committed to community engagement, she has served on nonprofit boards and volunteered with organizations such as the Junior League of Atlanta. Today, through her consulting practice, Lorena continues to partner with brands to build strategic marketing systems that drive lasting success and authentic audience connection.
• Business Consulting
• Digital Marketing
• The Johns Hopkins University - Carey Business School - MS
• Freelancers Union
• Association of Bolivian Women , Washington, DC
• The Junior League of Atlanta, Inc.
What do you attribute your success to?
I attribute my success to maintaining an open mind and a commitment to continuous learning. I believe that staying receptive to new ideas and constantly expanding my knowledge has been key to my growth and achievements.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to be consistent, stay confident, and let my voice be heard. Consistency builds credibility, confidence fosters leadership, and speaking up ensures that my ideas and contributions make an impact.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to make your own decisions and design your own path. Trust your instincts, stay true to your values, and don’t be afraid to pursue opportunities that align with your vision—even if they take you in a different direction than others expect.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges and opportunities in my field is striving to be the best I can be for my clients every day. It requires continuous growth, adaptability, and a genuine commitment to delivering exceptional service and results, no matter how the industry evolves.
What values are most important to you in your work and personal life?
The most important values to me in both my work and personal life are thoughtful decision-making and focus. I believe in gathering all the necessary information before making choices, ensuring they are well-informed and strategic. Staying focused allows me to follow through with clarity and purpose in everything I do.
Locations
Brandify Marketing
Marietta, GA