Lorena Jurado

I attribute my success to my unwavering self-motivation and resilience, paired with the constant inspiration and strength I draw from my children and every experience, both challenges and triumphs, that has shaped me into the woman, mother, and leader I am today. Each chapter of my journey has contributed to my growth, reinforcing my purpose, passion, and commitment to leading with authenticity and heart.

The best career advice I’ve ever received is to never promise what you can’t deliver and to always deliver on what you promise. Trust is one of the most valuable currencies in any career, and when commitments fall short, even once, it can erode the credibility and relationships you’ve worked so hard to build. Leading with integrity, accountability, and follow-through has been foundational to my professional journey.

My advice to young women entering my industry is to never sell yourself short. Believe in your abilities, own your voice, and lead with confidence, then proudly showcase it. Your perspective, talent, and presence matter, and when you step forward with self-assurance, you create space for opportunity, growth, and lasting impact.

The opportunities in my field are truly endless. Working in the casino industry opens doors to growth, leadership, and experiences that many people don’t initially realize are possible. One of the most important lessons I’ve learned is to not be afraid to relocate. Too often, people remain where they are simply because it feels comfortable or familiar, believing there are limited opportunities available to them. In reality, those opportunities do exist, they’re just not always in the places we’re used to looking. Fear of change can easily become a barrier, but growth often begins on the other side of that fear.

One of my biggest current challenges is balancing everything on my plate, particularly while managing two teams. Staying present, effective, and energized across both roles requires constant focus, adaptability, and strong time management but it’s also a challenge that continues to push me to grow as a leader.

The value most important to me in both my professional and personal life is transparency. Leading and living with openness builds trust, strengthens relationships, and fosters authenticity. I believe clear, honest communication creates alignment, accountability, and mutual respect allowing individuals and teams to thrive with confidence and integrity.