Lori Cox

Lori Cox, MBA, is the CEO and Founder of Phoenix Arbor, a digital wellbeing company focused on helping modern leaders build resilience, manage stress, and sustain high performance without sacrificing their well-being. A second-time entrepreneur with more than 20 years of experience in sales, marketing, business development, and technology-focused organizations, Lori has built teams, driven revenue growth, and guided organizations through periods of complexity and change. Her experience in high-pressure environments ultimately inspired her to create a more human-centered approach to leadership and performance. At Phoenix Arbor, Lori brings together technology, behavioral science, and nature-based wisdom to provide practical tools, workshops, programs, and personalized experiences that help leaders reconnect with clarity, energy, and purpose. She is particularly interested in the potential of artificial intelligence to support human potential through personalization, greater awareness, and improved decision-making. Her professional development includes an Executive MBA as well as certifications in Ayurveda and wellbeing and health coaching, reflecting her commitment to combining practical business knowledge with evidence-informed approaches to whole-person wellbeing. A significant milestone has been leading a team of expert practitioners delivering programs to global technology companies, highlighting Phoenix Arbor’s growing reach among technology and business leaders. She is also active in supporting women in technology and business and has contributed to community and economic development initiatives throughout her career. Guided by transparency, honesty, integrity, and human-centeredness, Lori is passionate about helping leaders navigate a fast-moving world with greater awareness and balance while building sustainable success for themselves and the people they lead.