Lori Secord

Lori Secord is the owner of the Not Too Shabby Chic Boutique in Willow Street, Pennsylvania, a retail business focused on repurposing vintage and used items into beautiful home decor for a farm community in southern Lancaster County. She also works full time selling advertising for Lancaster County Magazine while managing the store with a partner on nights and weekends. Her career began after high school and cosmetology school with work in a hair salon, followed by five years at the Estee Lauder counter in a department store where she discovered her talent for sales. After nine years as a stay-at-home mom, she returned to the workforce in media sales, including radio advertising for local NBC and ABC affiliates, a local newspaper, and a company producing hotel brochures, before her current positions. Lori specializes in retail, sales, and marketing, drawing on her people-oriented approach and genuine honesty to meet customer needs. She values honesty, loyalty, family, and putting God first, and she follows the career advice to plan her work and work her plan. In her personal life, she has been a caregiver to her mom and husband, feeds stray cats, and supports the homeless by giving granola bars.