Lori Sigman, CPC, SPHR

I attribute my success to my resilience, resourcefulness, and my ability to recognize and prioritize my needs in order to to show up as the best version of myself for my family, friends, community, professional colleagues, and my clients. Additionally, I attribute my patience, steadfast perseverance, willingness to take risks, and courage to following my calling into professional coaching. My 15-year long career in Human Resources also allowed me to learn what truly motivates people and how to help them grow and my professional coach training and certification has helped me to further refine those skills and add new tools to my ever-growing skill-set. And finally, the struggle with balancing ambition, identity, and self-worth, which I experienced myself and witnessed countless other mothers experience as well, inspired me to empower mothers to reconnect with their voice, confidence, values, needs and desires, work that continues to drive my passion and purpose every day.

The best career advice I've ever received was any investment in yourself and your growth is always an investment worth making. The returns on these investments have always been greater than the investments themselves.

My advice to young women entering both the HR and Professional Coaching industries is to invest in your growth, not just your goals. Pursue continuing education opportunities, certifications, your own personal and professional coaches, and constantly evaluate your values and how they align with your current circumstances and don't be afraid to make adjustments to keep your values at the forefront of everything you do. These things will help you to build confidence and deepen your understanding of yourself as a coach, professional, and member of society. Surround yourself with mentors and supportive peers, celebrate every small win, and give yourself grace, knowing that building a meaningful business and career takes time, persistence, and consistency.

One of the biggest challenges in my field is educating the general public on not only what certified professional coaching truly is and how it differs from traditional mental health therapy, but also on how it can deliver profound results rapidly. Additionally, helping mothers to give themselves permission to prioritize their own needs in a world and society that often expects them to put everyone else first, without any real support, can be challenging in the beginning of our work together as it takes time to learn to think and believe differently. At the same time, the coaching industry offers tremendous opportunity to help others do just that: learn new ways of thinking that can produce different, highly-desirable results in order to thrive regardless of societal pressures and others' opinions. It offers mothers a means to build unshakeable confidence in themselves and their decisions so they can be great moms and individuals too, without burning themselves out and without all of the guilt.

The values most important to me in my work and personal life are empowerment through self-awareness, authentic connection, integrity, flexibility, and self-prioritization. I strive to create spaces where women feel seen and safe, embrace growth with courage, and lead their lives with confidence, all while staying grounded in the passions and joys that bring balance and meaning to my own life.