Lorie Lott

Creative media strategist and digital marketing professional with a strong track record of delivering high-impact, data-driven campaigns across global platforms. Currently serving as a Creative Media Strategist at HYPE LABS, leading end-to-end execution of video and digital campaigns that enhance brand identity, increase engagement, and drive measurable ROI.

Proven ability to scale content performance, with prior experience as a producer at 1.1 Studio generating billions of views on TikTok and millions across YouTube, while growing large, engaged audiences. Experienced in leading cross-functional creative teams, optimizing content distribution strategies, and leveraging market insights to consistently expand reach and improve campaign effectiveness.

Blends creative storytelling with analytical thinking, bringing expertise in social media marketing, digital distribution, and performance optimization. Known for delivering results in fast-paced environments, building strong client relationships, and turning content into powerful growth engines for brands.