Her Story
About Lorna
I've been working in the TV and film industry for over 15 years, going on 16 now. I started out as a PA and worked my way up to coordinator, then production manager, and now producer. I still produce depending on what projects come in and out of our office, but for the most part I oversee all projects. Most of the things we work on are commercial marketing ads, and every once in a while we get really lucky where it's documentary stuff. We did work on a featured film about 2-3 years ago. I would say my favorite is just listening to real people tell their real stories, whether it's why this pain medication works and why it's helped them, or we're working on a spot right now for a local hospital where one of the patients recently had a kidney transplant and she's meeting her donor for the first time. There's another project we wrapped up about a couple weeks ago for an all-black advertisement agency here in Philadelphia. They're fairly new, and talking about why it's important to keep Black stories alive in the marketing space. These kinds of projects remind me of why I started working in TV and why I still do what I do. I graduated in 2008, and there was a stock market crash. I couldn't find a job anywhere. My husband was interning at NFL Films at the time in South Jersey and asked if I'd ever thought of freelancing. I started freelancing in the commercial spaces, and kind of my career took off year after year. I found more clients, more production companies that kept hiring me. I realized early on that I was really good in the office with spreadsheets and call sheets and schedules, keeping everything organized. Now I'm running like 4 or 5 pretty large projects going on right now, and remembering my PA self to now, it's kind of pretty cool to see the growth.
Her Interview
Ten minutes with Lorna
01What do you attribute your success to?
I'm big on faith, I believe in God, and I think that plus the support of my family has kept me going all these years. I love the crew that's in Philadelphia. I think there's just a really solid group of talented, kind-hearted people that really care about the creative. That always keeps me going. Even with big intimidating shoots coming up, I have people on my team like our Jani crew who put together beautiful spreadsheets of all the things we need, making it easier for me to read and hand over to our vendors. Things like that just keep me going. And honestly, hearing people tell their stories, even if you're not talent on camera, like hearing the director tell me how he first started out as a PA and then found a job working at a local news station. I think we go through things not just for ourselves, but to kind of encourage or give the next person a good idea or a possible new avenue to try to get to wherever they're going. So yes, I would say my faith, my family, and just really great crew people that I get to work with.
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