Lorraine Guerra

She is an accomplished technology entrepreneur, operations executive, and organizational improvement leader with over two decades of experience spanning software development, manufacturing, construction, hospitality, and service industries. She is the Co-Founder and Chair of BuildTree, a custom software development company that designs tailored software, automation, integrations, and business systems, and through its integration with Flash Weather AI, brings advanced predictive weather intelligence into business operations—including FirstStrike lightning prediction, hail forecasting, live radar, and Storm Severity technology—to help companies anticipate weather impacts and make smarter operational decisions. She is also the Co-Founder and CEO of Initiative Technologies Solution, where she helps companies build robust organizational infrastructure, implement data analytics, RCA, RCCA, and Kaizen methodologies, and drive growth, having assisted over 75 businesses across the USA, India, Brazil, and Italy. Her earlier career includes serving as Chief Information Officer at East Coast Appliance, as General Manager at Exterior Source, and as Co-Founder and CEO of Majestic Estate. She is also a co-author of the customer service-focused book Don't Shoot the Customer. Her career reflects a deep commitment to operational excellence, process improvement, and helping organizations build strong foundations for sustainable growth.