Her Story
About Louise
Louise Livermore is an accomplished commercial executive and lifelong equine industry professional who serves as Head of Equine, Commercial and General Management at America Cryo Equine. In this leadership role, she oversees the strategic direction and growth of the company’s equine division, with responsibilities spanning commercial strategy, revenue growth, sales, education, partnerships, customer experience, market positioning, and team development. With decades of experience in the equine sector, Louise brings a unique combination of industry knowledge, entrepreneurial experience, relationship building, and commercial expertise to her work. Her leadership is focused on expanding the business, strengthening industry partnerships, and delivering innovative solutions that support equine health, recovery, and performance.
Before joining America Cryo Equine, Louise spent eight years with Mars Horsecare and Buckeye Nutrition, advancing through several leadership positions from Regional Sales Manager to National Business Development Manager. In her national role, she managed e-commerce and major retail accounts while developing growth strategies and strengthening relationships across key channels. During her tenure, she contributed to the significant expansion of the e-commerce business, which grew to represent approximately 60 percent of the global business. Earlier in her career, Louise worked as a saddle fitter with Classic Equine Equipment, operated an arena company in the United Kingdom, and owned and operated her own equine business in Florida for 15 years before relocating to North Carolina. She earned her LLB in Law from the University of South Wales in 2001 and holds certifications in saddle fitting and equine massage.
Louise is also committed to education, relationship building, and giving back to the equine community. She is developing relationships with the American Association of Equine Therapists and Technicians and has supported horse rescues through equipment donations and therapeutic services. She attributes her success to her tenacity, passion for her work, and strong belief in the products and solutions she represents. Her areas of specialization include commercial leadership, business development, revenue growth, strategic partnerships, sales strategy, market expansion, education, customer engagement, team development, equine wellness, and equine performance and recovery.
Her Interview
Ten minutes with Louise
01What do you attribute your success to?
I attribute my success to my tenacity, passion for my work, and genuine belief in the products and solutions I represent. I remain committed to pursuing opportunities, overcoming challenges, and maintaining a strong sense of purpose in everything I do. My dedication and confidence in the value I provide allow me to build meaningful relationships, deliver results, and continually grow both personally and professionally.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to spend time with everyone, regardless of whether I naturally agree with or connect with them. Every person I meet offers an opportunity to learn something new, whether it is from their successes, perspectives, or even the things I may approach differently. I’ve learned that staying open to different experiences and viewpoints can provide valuable lessons, broaden my perspective, and contribute to both personal and professional growth.
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is to never give up, be persistent, and do not let rejection discourage you from pursuing your goals. Building a strong professional network is essential, as opportunities often come through meaningful relationships and connections. Rather than simply applying for jobs, demonstrate your willingness to work hard, learn, and contribute, and seek opportunities to shadow experienced professionals to gain firsthand insight into the field. Most importantly, pursue work you genuinely enjoy and remain passionate about your career, because enthusiasm, determination, and a strong work ethic can open doors and create lasting success.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenges and opportunities in my field right now are centered on education and relationship building. Staying informed, continuously learning, and helping others understand the value of what I offer are essential to navigating an evolving industry. At the same time, building strong, authentic relationships creates opportunities for collaboration, trust, and long-term growth. I believe that investing in both knowledge and meaningful connections is key to overcoming challenges and creating lasting success.
05What values are most important to you in your work and personal life?
The values that are most important to me in both my professional and personal life are trust, transparency, partnership, and a strong sense of culture. I believe trust and open communication are the foundation of meaningful relationships, while transparency fosters accountability and mutual respect. I also value partnership and collaboration, recognizing that the strongest results are achieved when people work together toward shared goals. Finally, cultivating a positive and inclusive culture is essential to creating an environment where people feel valued, supported, and empowered to succeed.
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