Lucia Valenzuela, Chief Innovation Officer on Influential Women

Influential Woman · Accounting

Lucia Valenzuela

Chief Innovation Officer, James Moore & Co.

Portland, OR

Certifications · Degrees · Memberships

Degree Juris Doctorate (JD) Degree Thomas Jefferson School of Law Degree San Diego Degree Bachelor's degree in Legal Studies (online) Degree School out of Chicago now known as Purdue Degree Completed around 2011 Cert California licensed attorney Cert Juris Doctorate (JD)

Leadership revealed itself when colleagues sought my guidance before any title. It's less about authority and more about clarity, trust, and helping others move forward.

Lucia Valenzuela · In Her Own Words

Her Story

About Lucia

I'm a first-generation American - both of my parents are immigrants - and I was the first one in my family to go to law school. I finished my undergrad in legal studies online around 2011, which was pretty unique at the time because not a lot of folks were doing that. It's out of a school out of Chicago that's now known as Purdue. I was working full-time in a sales role while going to school. I went to Thomas Jefferson School of Law in San Diego and earned my Juris Doctorate. After law school, I started working at the Big Four, KPMG specifically, one of the largest accounting firms in the entire world. I was really depressed the first 6 months of working at KPMG because I thought, oh my gosh, I went to law school and this is what I'm doing for my legal career. But then I realized that there's so much opportunity for non-accountants, non-CPAs in the accounting world, because so much of it is professional services-driven, advisory work. The profession really needs people who think bigger and move them forward. The opportunity to be part of a big-scale transformation in this industry has kept me in it for so long and so excited about it. I made partner in about half the time that it takes an average person - I got promoted every year of my career for the first 6 years and made partner in my 6th year of practice. Now I'm a Chief Innovation Officer at James Moore & Company where I spearhead AI enablement and transformation for the firm and also serve as a consultant to other CPA firms and accounting firms. I'm a newer mom trying to juggle being a mom with having a big C-suite role and keeping my family together.

Her Interview

Ten minutes with Lucia

01What do you attribute your success to?

So much of my success is because of amazing mentors throughout my career - I can't even name them all. I would also say I have 4 older brothers, and my family has been incredibly important. I think when you're first generation, you're kind of cut from a different cloth. I also played college basketball, which gave me a level of grit that has really served me well. So probably those three things - mentoring, sports, and just my family - are what I attribute my success to.

02What advice would you give to young women entering your industry?

I would say be super bold and speak up, be confident, don't be afraid to put your thoughts out there, even if they're kind of third option thinking. Take up a lot of room, and make sure that you advocate for yourself, because you're your best advocate.

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