Lucy Armstrong, CAM

Lucy Armstrong, CAM, is a results-driven Senior Community Manager with extensive experience in multi-family real estate and property management. Currently serving in an executive leadership role at Greystar, she is known for her strategic approach to operations, her ability to elevate revenue performance, and her commitment to creating thriving, resident-centered communities. Lucy thrives in environments that value transparency, communication, and collaboration; qualities that allow her to build strong teams and cultivate high-performing, balanced workplaces.

Lucy’s career spans more than seven years across respected organizations including Continental Realty Corporation, Peak Management LLC, and The Davis Property Group, where she progressed into roles ranging from Leasing Manager to Director of Operations. Her expertise includes budgeting, capital planning, interior and exterior renovations, team development, and operational turnaround. Known for bringing clarity and structure to complex environments, Lucy consistently motivates her teams to grow, innovate, and exceed expectations. Her leadership is described as both strong and empathetic setting high standards while uplifting the people around her.

In addition to her corporate leadership, Lucy is a dynamic entrepreneur and business builder. She is a Director with Farmasi, a global beauty and wellness company, where she achieved promotion to Bronze Director in under 30 days successfully onboarding and leading a team of seven new business partners one of whom she coached to Director as well in that time. Through this venture, Lucy combines her passion for mentorship, financial empowerment, and personal development, helping others build confidence, income, and sustainable businesses while promoting high-quality beauty and wellness products.

A graduate of American InterContinental University with a Bachelor of Business Administration (BBA) with a concentration in Entrepreneurship and a Certified Apartment Manager (CAM), Lucy is committed to continual learning and professional advancement. Engaged in her community, she has been involved with local professional organizations including The Junior Guild of Rocky Mount and Young Professionals of the Twin Counties. She also volunteered as a score mentor in 2019 assisting small businesses grow and succeed. Recognized for her integrity, professionalism, and ability to transform both teams and communities, Lucy brings excellence, heart, and vision to every space she leads.

• CAM

• American InterContinental University- B.B.A.

• The Junior Guild of Rocky Mount
• Young Professionals of the Twin Counties, NC
• SCORE