Lucy MacGill

I've been in the fashion industry for 30 years, and my calling in life is to dress and design for beautiful women. I started on the shop floor at Sports Girl in Australia as a young girl and worked my way up to running 27 of their stores in Victoria and Melbourne. Through that experience, I completed my business management and retail studies and really learned about driving retail from an incredible man who had over 100 stores throughout Australia. I then worked for Diesel, the Italian jean brand, where I began their wholesale division. After that, I opened Platinum, a boutique that was just ahead of its time - it was that first level of multi-branded, high-end stores where we'd fly overseas and import beautiful brands like Diane von Furstenberg and 7 for All Mankind. This was when denim jeans went from $50 to $200-$300. When I saw the online platform was happening, I sold Platinum at a high. I had developed amazing relationships globally with the brands in my store, so I went to them and said I was selling my business and asked if I could represent their brands. That's how I quickly became the leading fashion agency in South Australia with LMA (Lucy McGill Agencies). I also styled select clients - I have quite a portfolio of select clients that I've dressed for years. Then I started my own brand with three collections all around angels: Angel Wings, Pari (which means angel in Indian language), and Joffreel (the angel of all things beautiful). I had these in my retail stores and wholesaled them throughout Australia. I met my American husband in 2019, and when I moved to Aspen, I skewed my Angel Wings collection into premium faux fur outerwear. It really hits that premium woman I've dressed for 30 years - she flies in, buys a Kimo Sabi hat and an Angel Wings jacket, and feels set for the Aspen experience. My brand has really scaled over the last year or two and is now shown throughout the US through Coterie and different platforms. The store in Aspen has proved to be a fantastic venture, and I'm still looking after and dressing that beautiful high-end woman with just enough attitude, enough glamour, and enough coolness that she feels amazing. I think I'm destined to dress beautiful women. I work with my factory in the morning - I've worked with them for 15 years and we've developed our own fur and worked on a fantastic price point that my clients really appreciate. Then I get into the store and work with my clients. My journey hasn't been without challenges - I had a business partnership that went bad, which my father always warned me about. That was the school of hard knocks, and I had to navigate tough times. My son had a brain tumor when he was young, and I had a year of chemo with him while my business partner was doing the wrong thing. The business went down, and I had to recover from both the heartbreak and the business failure. There were times I'd literally fall to my knees thinking 'what am I doing, this is tough,' but I never gave up. I knew I would get to where I got to. I've worked harder than any woman I know and brought up two twin boys as a single mum. My most notable professional achievement is probably moving Angel Wings to be one of the key premium outerwear brands in the US.