Luzia Raleigh

Co-Founder | HR Strategy & Product Positioning
IzyJob
Roanoke, VA

I was born into poverty in Brazil, in a country where the odds were already stacked against a girl with big ambitions and very little money. I didn't have a clear road ahead — I had a direction, and I followed it.

Building a career took stubbornness, sacrifice, and a belief I refused to let go of: that doing your best, consistently and honestly, eventually gets recognized. Over thirty years, that belief proved right. I built a comprehensive HR career across Latin America and the United States, working in sectors most professionals avoid — high-volume hiring for retail, construction, call centers, telemarketing, and cleaning services, where the pace is relentless and people are often treated as numbers. I always tried to treat them differently.

My husband and I eventually moved to the United States, where we now live in the mountains — a quiet life I didn't know I needed until I had it.

In 2021, everything stopped. I became seriously ill, and it took more than a year to get a diagnosis and find the right treatment. For a woman who had defined herself by her drive and her output, not being able to work — not being able to do anything — was its own kind of loss. There is no cure for what I have. But I came back. And coming back with that kind of clarity changes how you spend your time.

I now mentor young people who are navigating their careers without a map. I do it for free, because I remember exactly what it felt like to need guidance and not know where to find it.

I wrote two books. One speaks directly to companies drowning in high-volume recruiting, offering a way out of the chaos. The other is an audiobook for job candidates — the people who show up to hiring processes frightened and in the dark, not because they're unprepared, but because no one ever explained the rules of the game they're being asked to play. Both are in the final stages of publication. While I wait, I write stories for my grandchildren.

The project I'm most proud of right now is IZYJOB — a recruiting platform I co-founded with my partner, who is based in Spain, with operations running in Brazil. We built it because we knew the problem from the inside. We had lived it. We are currently running pilots with one of the largest call centers in Brazil, and by the end of July we plan to launch with three companies.

Every time we present the solution, something predictable happens: the person on the other side of the table doesn't question whether the problem is real. They already know it is. They just want to know if we can finally fix it.

Thirty years of experience. Two continents. One serious illness. Two books. One platform. And the absolute certainty that the most important work is still ahead.

• College degree

• ADRA (disaster relief organization)
• Free career coaching for young professionals

Q

What do you attribute your success to?

Resilience — but not the motivational poster kind. The kind that gets built quietly, over decades, by a person who simply refuses to stop.

I have always loved to work. That was never the hard part. The hard part came in 2021, when I got seriously ill and spent more than a year without a diagnosis, without the right treatment, and without the ability to produce anything at all. For someone whose identity had always been tied to output and contribution, that silence was profound. There is no cure for what I have. But there is recovery, and there is return — and when I came back, I came back differently.

That period forced me to rebuild from scratch in ways I didn't expect. I taught myself to work with artificial intelligence. I wrote a book. I rediscovered what my mind could do when pointed in the right direction with the right tools. My brain came back — and it came back hungry.

So if I had to name what I attribute my success to, it would be this: the stubbornness to keep going when stopping would have been easier, and the willingness to start over when life demanded it. Not once, but as many times as necessary.

The illness didn't create that quality in me. It just made it impossible to ignore.

Q

What’s the best career advice you’ve ever received?

It wasn't advice, exactly. It was a fight.

I was working full time, attending college at night, and raising a one-year-old. I still don't know how I managed all of it — but at some point, the weight became too much, and I decided to quit college. I had made up my mind.

My friend Martha Campos had other plans.

She refused to let me stop. We argued. It was not a gentle conversation between two people who agreed on everything — it was a real fight, the kind that only happens between people who care enough to be honest with each other. Martha didn't offer me comfort or tell me it was okay to walk away. She pushed back, hard, and she won.

I finished college. And every step of my career that followed — every role, every book, every company — was built on a foundation that almost didn't exist.

The best career advice I ever received wasn't a piece of wisdom someone handed me. It was a person who refused to let me give up on myself when I was too exhausted to fight for my own future.

Martha Campos, if you ever read this: thank you. I mean it every single time I say it.

Q

What advice would you give to young women entering your industry?

First: think before you make any decision — especially the ones that feel urgent. Exhaustion and overwhelm will dress themselves up as clarity. They are not the same thing. When you are running on empty, the most dangerous thing you can do is make a permanent decision about a temporary situation.

I know this because I almost did exactly that.

I was one year away from finishing college, working full time, raising a baby, and I decided to quit. It felt completely rational in that moment. It took a friend who loved me enough to fight me on it to make me see what I couldn't see for myself — that everything in life builds on everything else. The degree I almost abandoned became the foundation for thirty years of work I am proud of. Nothing exists in isolation. The hard thing you are doing right now is a building block for something you cannot yet see.

Second: trust yourself. Not blindly, and not arrogantly — but deeply. You have more capacity than your worst days suggest.

And third, for me personally, and I say this without apology: trust God. There were moments in my career, and in my life, where the only thing holding me together was faith. It has never failed me.

To young women entering HR or any field that tests your endurance — stay. Do the hard thing. Finish what you started. The return on that investment will surprise you.

Q

What are the biggest challenges or opportunities in your field right now?

The obvious challenges are real: building a product that actually works, assembling the right team, and navigating a launch in a market that doesn't slow down to wait for you. Anyone who has built something from scratch knows that each of those things alone is enough to test your limits.

But the hardest challenge we face at IZYJOB is something most companies never encounter — and it is, at the same time, our greatest opportunity.

There is nothing in the market to compare us to.

That sounds like an advantage, and in many ways it is. But it also means there is no benchmark, no familiar category for a potential client to place us in, no competitor whose existence validates the problem we are solving. We are not competing for market share. We are building the market itself.

What I have learned from that position is this: when you are the first, your most important job is not to sell the product. It is to make the pain undeniable. Every conversation we have starts there — with the problem, with the chaos that high-volume recruiting creates, with the human and financial cost of doing it badly. And every time, without exception, the person across the table recognizes it immediately. They have lived it. They just didn't know a solution existed.

That is both the challenge and the opportunity. The market is ready. It has been ready for a long time. It was just waiting for someone to build the right tool.

We did.

Q

What values are most important to you in your work and personal life?

Honesty first. In thirty years of HR, I sat across the table from thousands of people at some of the most vulnerable moments of their professional lives — candidates who needed a straight answer, managers who needed hard feedback, companies that needed someone to tell them their process was broken. I was never able to be anything other than direct. It has cost me comfort on occasion. It has never cost me respect.

Commitment. When I say I will do something, it gets done. That is not ambition — it is integrity. The two books I wrote, the platform I co-founded, the young professionals I mentor every week without charge — none of it exists without follow-through. Starting things is easy. Finishing them, especially when life pushes back, is the actual measure of a person.

Resilience without bitterness. I grew up with very little, struggled through college while working full time and raising a child, built a career across two continents, survived a serious illness that took more than a year to diagnose, and came back to build the most ambitious project of my life. I could carry all of that as weight. I choose to carry it as evidence — that it is possible, that it is worth it, and that the hardest chapters are rarely the last ones.

Generosity. I mentor young people for free because someone once fought for me when I wanted to quit. Martha Campos did not let me walk away from my own future, and I have never forgotten what that kind of investment feels like from the receiving end. Giving it back is not optional for me. It is part of who I am.

And faith. I have never been able to separate my work from my values, or my values from my faith. It is the thread that runs through everything — the stubbornness to keep going, the humility to ask for help, the gratitude to recognize how far I have come from where I started.

Those are not things I aspire to. They are things I live by — imperfectly, consistently, and without apology.

Locations

IzyJob

Roanoke, VA