Lyana Blokhina

Results-driven business development and sales leader with extensive experience in event technology, hospitality, and strategic partnerships. Currently serving as Vice President of Business Development at Etherio, driving revenue growth, expanding market presence, and building high-impact client relationships.

Previously spent over six years at Vindow, Inc., progressing from Market Development Director to Director of Sales and Business Development, where they led go-to-market strategies and helped scale a data-driven platform for RFP creation and contract management in the meetings and events industry.

Entrepreneurial experience as CEO of LBrightEvents further strengthened expertise in event procurement, site selection, and lifestyle event execution. Earlier roles with American Express Meetings & Events and Seaspice Brasserie & Lounge built a strong foundation in sourcing, contract negotiation, and corporate sales. Known for strategic thinking, relationship-building, and delivering measurable business growth across competitive markets.