Her Story
About Lyn
I founded KidGlove 16 years ago after 22 years in a large regional agency and serving as president of a smaller agency. My passion is branding, and we wrote the book Untangling Spaghetti about our process. 70% of our clients are nonprofits after my experience as an interim marketing director for one. I love talking with clients, prospects, hosting podcasts, presentations and seminars.
Her Interview
Ten minutes with Lyn
01What do you attribute your success to?
A lot of grit and tenacity, the unwillingness to ever give up, and radical optimism. Transitioning to believing in people rather than controlling situations, and using empathy and love in business culture.
02What advice would you give to young women entering your industry?
Learn how to market yourself first. Understand your unique selling point and how to package and present it. Be prepared for a hyper-competitive field. Consume, make sense of, and activate on information very quickly but not haphazardly.
03What are the biggest challenges or opportunities in your field right now?
The industry is changing so fast with AI, digital marketing, algorithms, consumer behavior. Need to process and act on information quickly.
04What values are most important to you in your work and personal life?
Empathy and love in business. The strongest woman lifts others up, not pushes them down.
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