Her Story
About Lynette
I'm an account director for Aronson Advertising, where I've been for about 10 years. I've been in advertising and marketing for a couple of decades, with a focus on the automotive field. My first job out of college was with a cable company doing TV advertising. One of my biggest customers was the owner of an advertising agency, and her brother owned the Ed Napleson Automotive Group. She asked me to come work for her, and that's what launched my career. Ever since then, my entire career has been with advertising agencies that had a focus on automotive dealerships and dealer groups. Every day is different, which is one of the things I like about my job. Today might be paperwork and working with my coordinator on getting digital campaigns up and running, and I'll be writing TV and radio scripts because my clients like it and it's fun for me. Yesterday was out seeing customers in the field, meeting with dealer principals and general managers, and going over their Google Analytics from last month to show them what worked and what didn't. I have an account coordinator that helps me with my workflow to execute it. I love staying creative by doing my due diligence on any specific car dealership, seeing what they're truly all about, and then brainstorming to come up with out-of-the-box ideas to be different. I even sketch out my own ads and send them to my team to bring them to life. I think I get a better final product when I'm involved in the creative process, and it's more my way and my input, my secret sauce of what makes things work for my customers.
Her Interview
Ten minutes with Lynette
01What advice would you give to young women entering your industry?
My advice would be knowledge is power, and depending on whatever field someone is in, just to do your due diligence. If you want to work in advertising and marketing, before you got into the field, I would really research and find out, talk to people that are in that field, or what it's what it's all about. My industry is very male-dominated, and it still is. You're just starting to see more women car dealers. At one point, I thought about going to school to become a car dealer. When I was going to NADA, I was like on this bandwagon, like, well, why couldn't I? So that would be my advice. Do your due diligence. Knowledge is power, and depending on the field, do a good background check, talk to people that are in that field. Because I have stayed in this field my entire career. So, I know a lot of people, and I have a lot of support, and I have a lot of vendors that have worked with me as well, and they've become friends.
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