Lynn Lessell, CHWC, CLC, CHT, BBA
Lynn Lessell, CHWC, CLC, CHT, BBA, is an award-winning Top Concierge Coach, speaker, and author, widely recognized as The Identity Coach. As the founder of Itz Why® LLC and IPP Inner Power Partners®, Lynn specializes in helping individuals and business leaders transform stress, reclaim energy, and unlock their full potential. Drawing from her personal journey of overcoming overwhelming stress and exhaustion, she empowers clients to redesign their lives, embrace growth, and cultivate authenticity in both their personal and professional worlds.
With a Bachelor’s degree in Business Management and Marketing from the University of Phoenix and a portfolio of advanced coaching certifications, Lynn blends emotional intelligence, self-awareness, and adaptability to deliver highly personalized coaching experiences. She works with executives, teams, and entrepreneurs to strengthen resilience, foster authentic engagement, and enhance productivity. Simultaneously, her one-on-one coaching guides clients through self-discovery, helping them overcome self-doubt, clarify their purpose, and live with intention.
Recognized for her compassionate approach and unwavering commitment to client success, Lynn has earned accolades including being named one of the Top 50 Fearless Leaders of 2026 by the International Association of Top Professionals. Her clients describe her as a transformative guide who helps uncover true identity, navigate challenges, and create a roadmap for a fulfilling, purpose-driven life. Through her work, Lynn continues to inspire others to embrace change, live authentically, and thrive beyond stress.
• CHWC
• CLC
• CHT
• BBA
• University of Phoenix - B.B.A.
What do you attribute your success to?
I attribute my success to taking the initiative to start my own consulting business as a certified life coach. This venture allows me to help individuals navigate life with greater success and less stress, which has been both fulfilling and motivating in my professional journey.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to take chances—stepping out of your comfort zone is often the key to achieving meaningful success.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to believe in your ability to be the change that others need. Your courage and initiative can inspire and make a real difference.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and opportunities—in my field right now is starting and growing my own business. Building a practice from the ground up allows me to create meaningful impact while developing new skills and expanding my reach.
What values are most important to you in your work and personal life?
The most important values in my work and personal life are compassion and service. I am passionate about helping others, and being able to provide these services allows me to make a meaningful difference in people’s lives.