Mackenzie Yohn Cisson, Senior Manager, Retail Sales & Strategy on Influential Women

Influential Woman · Retail

Mackenzie Yohn Cisson

Senior Manager, Retail Sales & Strategy, Segway Navimow

Greenville, SC

Certifications · Degrees · Memberships

Degree Bachelor's Degree in Communications and Public Relations from East Carolina University Degree 2013 Cert Leadership Experience Certificate from Lowe's University Cert Leadership Essentials Certificate from Cornell University

Her Story

About Mackenzie

My career began with a goal to merge my passion for communication and my background in athletics. Starting in sports marketing in Charlotte, North Carolina, I served as a Marketing Coordinator supporting college athletics and the ACC Network. This role was my crash course in branding, partnerships, and communication, laying the foundation for my transition into the corporate retail world.

After three years in sports, I pivoted to Lowe's Home Improvement joining their digital team to blend my promotional background with the complexities of e-commerce. I immediately fell in love with the retail sector—its fast-paced energy mirrored the team dynamics I had always known in sports. Over the next several years, I focused on the synergies between marketing and retail strategy, eventually transitioning into people leadership in 2021. I grew my team from two to 10 associates, including international oversight in India. For me, leadership has always been about more than hitting KPIs; prioritizing my team’s career growth and personal development above all else, making it the most rewarding—and hardest—part of my professional journey to date.

Today, as the Senior Manager for Retail Sales & Strategy, I lead our omni-channel business, with a focus on digital. My mission is to pioneer the robotic lawnmower category within U.S. big-box retail, transforming an emerging technology into an accessible, household staple. From partnering with retail media networks to building brand awareness from the ground up, I am energized by the challenge of educating consumers and defining the future of an innovative industry. Both my team and this category are in a season of rapid growth, and I am thrilled to be at the helm of what’s next.

Her Interview

Ten minutes with Mackenzie

01What do you attribute your success to?

For me, success is defined by fulfillment, and I’ve been fortunate that every pivot in my career has brought that. If I had to pin down the drivers behind my career roadmap, it would be two things: the rejection of complacency and a commitment to curiosity.

I’ve always been wary of the 'autopilot' phase of a role. It’s not that I feel the need to move at 100 mph every day, but I understand my own professional strengths and weaknesses: if I become complacent, I’m no longer giving my best effort. To avoid just 'going through the motions,' I try to intentionally seek out roles and categories—like the new world of robotic lawn care—that require growth.

In an industry as ever-changing as retail technology, you can never truly reach a 'threshold' of knowledge. The moment you think you’ve mastered a category is the moment the consumer shifts. Whether it’s how they use social media or how they research in what finally triggers a conversion, the path to purchase is constantly evolving. Staying curious and embracing that evolution is the only way to remain relevant. Ultimately, success comes down to staying adaptable enough to meet the customer where they are today, not where they have been.

02What’s the best career advice you’ve ever received?

One of the most impactful pieces of advice I’ve encountered came from Margi Vagell, the EVP of Supply Chain at Lowe’s. In various forums, she frequently shared a simple mantra: 'Don't be afraid to say yes.''

This has deeply resonated with me because, as women, we often fall into the trap of doubting our capabilities if our resumes don't perfectly align with a job description. However, I’ve found that true professional evolution happens in what can be an uncomfortable gap between your current skillset and the requirements of a new role. By saying yes to daunting opportunities, you aren't just taking a risk—you are intentionally building versatility and resilience. Those gaps are where the most significant growth can be found!

03What advice would you give to young women entering your industry?

If I could give one piece of advice to young women entering this field, or really any field, it's that relationships matter more than any project ever will. We often focus so much on the 'what'—revenue, KPIs, and deliverables—that we forget the 'how.' I attribute my move to Segway Navimow to a successful working relationship rooted in trust and mutual respect with a cross-functional partner. I may not have known the robotics world inside and out at the start, but the confidence my partners had in my transferable skills and my character was what opened the door.

Lead with empathy, be intentional with how you treat others, and opportunities will follow.

04What are the biggest challenges or opportunities in your field right now?

In the robotics industry, our greatest challenge and our most significant opportunity are one and the same - consumer unfamiliarity. We are operating in a category that is still brand new to the majority of U.S. households. The hurdle isn't just selling a product; it’s making sophisticated technology accessible within a traditional big-box retail environment.

My focus is on bridging the gap between 'complex tech' and 'tangible benefit.' We have to move the conversation away from software and sensors and toward the lifestyle value—giving time back to the homeowner. Success in this field requires us to breakdown the technology and create an omni-channel experience that makes this category feel like a household essential. We aren't just selling a mower; we are educating a market and building the foundation for the future of outdoor power equipment.

05What values are most important to you in your work and personal life?

The values I prioritize in both my work and personal life are authenticity and humor. I’ve never believed in maintaining a complete separation between my 'professional persona' and my 'real self.' Especially as a working mom, I think it’s vital to embrace the magic chaos of the two combined.

I’ve found that being candid with my team—whether it’s laughing about a particularly hectic morning with my kids or being open about a challenge—builds a foundation of trust. It creates a culture where people feel safe bringing their whole selves to the table, and in my experience, people do their best work when they don't have to hide who they are or what's going on in their daily lives. Conversely, I want my kids to see that while I am passionate about my career, I don't take myself too seriously. By modeling that balance of ambition and levity, I hope to show them that success isn't about perfection or the highest title—it's about showing up authentically in every environment.

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