Maddi Lane

Maddi Lane is a social media and content marketing professional specializing in short-form video, UGC, brand strategy, and audience engagement. She currently leads social media strategy and content creation for REBEL, a re-commerce platform focused on reselling open-box and overstock items. Additionally, she serves as Co-Founder and Head of Marketing at ReVeil Media, a startup she runs with her partner that captures weddings using 360 cameras and delivers experiences through VR headsets and an app. Lane graduated from UNC Chapel Hill in 2020 with a focus on psychology and entrepreneurship and earned a master's degree in media and communications in 2023. Her professional journey includes roles in recruiting and medical sales before pivoting to freelance social media management, creative consulting, and content creation. She is based in Charlotte, North Carolina, where she is building her wedding media company, and maintains active involvement in organizations such as the American Marketing Association Charlotte, One Million Cups, WIPA, and ILEA.