Madeline Jones

I've been in the workforce for close to 7 years, with the last 4 years focused on marketing. I started in the fashion industry, where I worked in loyalty marketing, managing the lifecycle journey for customers as they interacted with the brand. I really focused on making customers feel like we had a personal connection and encouraging them to move up the tiers of the program. For the past 3 years, I've been working in the fintech logistics space, where one of my biggest challenges has been refreshing the brand for a company that's been around for over 20 years. I've been working on updating the messaging, refreshing the look and feel, and really investing in our partners to get the word out through different streams and campaigns across multiple platforms. Every day is different - I might be managing a website refresh project with the design team and Salesforce integrations, working on email campaigns, planning events like happy hours, or ordering swag. I love that marketing lets me use both the analytical, strategic side of my brain and the creative side to create moments that surprise and delight people.