Her Story
About Maegan
I started my career in sports, working at the Atlanta Falcons, the Atlanta Braves, and in collegiate sports, which is truly the foundation of how I operate in marketing and how I learned mass consumer marketing and B2C. I really learned the value of marketing to people at all levels, whether you're the CEO of a company or the Falcons fan using their Friday paycheck on a ticket - understanding the human psyche and how marketing can impact emotions. I worked in corporate partnerships, working with big brands and activating those brands. Then I transitioned to my first stint in automotive at Porsche, where I was brought in to lead their brand partnerships and build that from the U.S. I worked with partners to create events together to really elevate other platforms within the motorsport space, the lifestyle space, and traditional automotive, co-creating partnerships and bringing them to life through experiential marketing. After that, I went to Red Bull, where I had a great taste of leadership from building strategic business plans from a culture marketing perspective. I worked with our commercial teams and other verticals across the company to impact the business, looking at the very dynamic landscape of the Southeast with the influence of country music, Black culture, and Hispanic culture - the most dynamic area of the U.S., I would say. I built out the culture marketing plan, looking at how we show up in music, dance, and community spaces that really drive cultural connections, and activating those plans while ensuring they have commercial return. I learned that craft over four and a half years, and it was great to be hands-on in that process. Most recently, I transitioned to Lucid, back into automotive, to help build a team from the ground up, looking at the experiential marketing team and deciding what spaces we should play in, where we should activate experiences for consumers, and how we activate experiences for our investors. It's a different automotive experience than I've had before, and it's been a fresh opportunity for me to learn, to grow, and to be exposed to the tech space.
Her Interview
Ten minutes with Maegan
01What advice would you give to young women entering your industry?
I've dedicated my time to go back and speak with students and help them understand that this is one degree, but where your experience is really going to kick off is actually through work experience, meeting the right people, and seeing lessons through leaders and through yourself - that's where your resume starts to get stacked. I always try to remind people of the importance of, hey, if you don't feel like you have to pick the absolute right degree, just pick one and just start learning, start listening, get your hands dirty with experience, and go from there. You have to be ready for the pivot plan and be ready to put some effort in to navigate that shift.
02What values are most important to you in your work and personal life?
I'm definitely in a space where I'm looking to become more visible, whether it's through LinkedIn or through my job. I want to make sure that I'm seen as a valuable resource, even if it's not as a part of a business transaction, but just as a good person. I speak at a lot of events, whether it's small community events or giving feedback to entrepreneurs, and I just want to be more visible and vocal to support, especially women and entrepreneurs and the community around me. When I think about who doesn't have a voice, I think about the elderly and children - giving time and resources back to those that have provided for us and those who are sometimes forgotten, which is our seniors, and giving support to those who don't have a voice. I want to stay learning - that's always my goal. As a marketer, I don't want to be just the car girl or the insurance girl or someone who stays in one lane. I really want to learn and experience marketing in different environments and different facets.
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