Maggie Guevara

I attribute my success to resilience, adaptability, and the willingness to keep learning even when I didn’t have all the answers. I’ve never had a traditional path or a perfect roadmap, but I’ve always believed that hard work, consistency, and genuinely caring about people can take you further than titles or credentials alone.

A big part of my growth came from being willing to step into uncomfortable situations and figure things out along the way. Whether it was learning the operational side of the lifting industry, managing vendor relationships, helping structure a growing company, or balancing motherhood while building a business, I learned quickly that growth comes from showing up every day and being dependable.

I’ve also learned that relationships matter just as much as skill. People want to work with individuals they trust, people who communicate well, follow through, and genuinely care. In business and in leadership, consistency and integrity will take you a long way.

Another piece of advice that stayed with me is that growth rarely happens when you’re comfortable. Every major step in my career came during moments where I felt stretched, uncertain, or challenged, but those were also the moments that shaped me the most.

Don’t let the fear of not knowing everything stop you from stepping in. This industry is incredibly hands-on, and a lot of knowledge comes from experience, asking questions, listening, and being willing to learn every day. Confidence doesn’t come from knowing it all at the beginning, it comes from showing up consistently and continuing to grow.

I’d also encourage women to recognize that leadership looks different for everyone. You don’t have to change who you are to succeed in industrial spaces. Some of the greatest strengths women bring into this industry are adaptability, communication, organization, relationship-building, and the ability to manage multiple moving parts at once, all of which are incredibly valuable in operations and business growth.

I believe integrity is everything. In business and in life, people remember whether you were honest, whether you followed through, and whether you treated others with respect. Especially in the industry I’m in, trust is a huge part of building long-term relationships, and I’ve always tried to lead with transparency and consistency.

Resilience is another value that has shaped me greatly. Building a business, balancing motherhood, navigating growth, and stepping into leadership roles all come with challenges and uncertainty. I’ve learned that success isn’t about never facing difficulties, it’s about continuing to move forward, adapt, and find solutions even during hard seasons.

Loyalty and relationships also mean a lot to me. I truly value the partnerships, friendships, customers, and mentors I’ve gained throughout my journey. I believe people want to feel seen, appreciated, and supported, and I try to bring that into both my professional and personal relationships.

Above all, family and purpose are at the center of everything I do. A big part of my motivation comes from building something meaningful not only for myself, but for my children, my family, and the people around me. I want my work to reflect something bigger than just business growth, I want it to create impact, opportunity, and lasting relationships.