Maira Ribeiro, MBA, JD

I attribute my success to a combination of discipline, experience, and deep personal transformation. I didn’t start my career as a coach—in fact, I began in law in Brazil, where I spent five intensive years honing discipline, rigor, and advocacy skills. Life then brought me to the United States, where I built an import-export business from the ground up to $40 million in revenue. That company eventually grew beyond me, but I learned that external success does not always align with inner fulfillment. By my late 30s, burnout had caught up with me. I felt disconnected—from myself, from purpose, and from joy. That difficult, humbling period became the doorway to the work I now teach and embody.

My transformation was not only professional but profoundly spiritual. Through Human Design, BG5, and years of internal exploration, I discovered that intuition is not a luxury—it is a strategic asset. Intuition is not a vague whisper; it is a structured, reliable internal operating system. There are twelve forms of intuition, and each of us is wired to trust one primary source above all others. Learning to honor and operate from that inner guidance changed everything: my relationships, my energy, my health—and, remarkably, it enabled me to become a mother at 40, despite medical warnings to the contrary.

This journey shapes how I now coach others. Career clarity is not about checking off a list of achievements—it is about reconnecting with who you were before external expectations and accomplishments buried your internal compass. My work helps clients align their purpose, energy, and unique gifts so they can thrive in ways that feel both successful and deeply fulfilling.

My advice to young women entering this industry is to trust the part of yourself that speaks before logic catches up. Intuition isn’t mysterious—it’s data. It’s your nervous system giving you information that your résumé or experience cannot. When you understand which of your twelve intuitive signatures is yours, decision-making becomes clear, calm, and surprisingly effortless.

Take ownership of your career. Do not outsource your path to institutions or systems that cannot guarantee stability. Become your own CEO—your strategist, advocate, and safety net. External structures change, but your internal alignment is the compass that will guide you consistently.

Respect your limits and your growth. Stop treating burnout as a badge of honor; it’s simply your body signaling that your current path contradicts your truth. Give yourself permission to outgrow the version of yourself that merely worked hard to survive. Growth is not disloyalty—it’s evolution. And finally, never underestimate the value of in-person networking; relationships built face-to-face are invaluable.

One of the biggest challenges—and opportunities—in my field right now is the shifting landscape of work, particularly for mid-career women. The institutions and safety nets we once relied on—corporate stability, linear career paths, predictable ladders—are no longer guaranteed. At the same time, AI and technological change are accelerating faster than most can absorb. The sustainable advantage today is not just technical skill or experience—it’s the ability to lead yourself from the inside out.

This means becoming the CEO of your own career long before your job title changes—taking ownership of your growth, alignment, and strategy, so you can navigate uncertainty with confidence and clarity.

The values that guide me most in both my work and personal life are trust, courage, and resilience. I trust the intelligence within—decisions are most powerful when guided by my natural energetic patterns rather than fear or convention.

Courage is central to how I lead and coach. Choosing authenticity over comfort—whether walking away from high-paying roles, navigating career transitions, or embracing motherhood at 40—has shaped my approach and remains a core principle.

Resilience underpins everything I do. Life is unpredictable, but honoring the lessons in failure, burnout, and adversity has taught me adaptability and inner strength, allowing me to thrive no matter the circumstances.