Her Story
About Mallory
Mallory Grayson is a marketing strategist for the Boys & Girls Clubs of Central Ohio, a role she has held for one year, where she oversees the organization's internal and external communications, including social media, executive messaging, email campaigns, annual report content, event coverage, and public relations efforts. She also serves as creator manager for One Creator Network, a rapidly expanding TikTok agency she joined roughly four months ago, in which capacity she supports a growing roster of more than 200 creators and has traveled with influencers to TikTok's headquarters. With a decade of experience spanning both agency and nonprofit settings, Grayson has built her career at the intersection of digital strategy, influencer engagement, and community-centered storytelling.
Before joining the Boys & Girls Clubs, Grayson spent nearly six years at Geben Communication, where she rose through progressively senior roles in social media and influencer relations, ultimately overseeing agency-wide organic social strategy, managing influencer budgets and contracts, and mentoring a team of communications professionals while maintaining a 100% client retention rate. Her earlier career included work at RevLocal and freelance writing for CityScene Media Group, and her professional roots trace back to volunteer social media work for the Driven Foundation, where she has since served on the board for six years. She holds a Bachelor of Arts in Strategic Communication from The Ohio State University, her alma mater, to which she has returned multiple times as a guest lecturer.
Grayson's work has earned notable recognition, including a first-place PRISM Award for an influencer campaign she independently developed and executed, and a PRSA East Central Diamond Award for an influencer campaign created on behalf of McGraw-Hill. She remains an active member of the PRSSA Central Ohio Chapter and continues to volunteer with both the Driven Foundation and the Boys & Girls Clubs of Central Ohio. Grounded in a belief that relationships and adaptability drive success, she approaches her work with an emphasis on experimentation, mentorship, and using marketing as a tool for meaningful community impact.
Her Interview
Ten minutes with Mallory
01What do you attribute your success to?
I credit my success to the strong professional relationships I've built through consistent networking, along with a genuine passion for social media and hands-on creator work that keeps me engaged in the field.
02What’s the best career advice you’ve ever received?
The best advice I received came from Krista Franks, who helped me think through how to align professional success with personal well-being and how to weigh career decisions against overall work-life balance.
03What advice would you give to young women entering your industry?
My advice is that it's who you know, not just what you know — networking is essential. I found my current role through a former client connection, so I encourage others to go beyond LinkedIn, attend coffees and networking events, ask questions without hesitation, and take the time to genuinely get to know people.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenges I see are the constantly evolving platforms and trends, the fast-paced nature of the industry, the impact of our political climate and news cycle, and an oversaturated market of marketing professionals. Standing out takes real effort, which is why I believe in never settling for the norm and always being willing to test new approaches.
05What values are most important to you in your work and personal life?
Helping others and building community matter most to me, alongside adaptability, continuous learning, and mentorship.
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