Marcela Pierce

Marcela Pierce is a sales and business development leader serving as Vice President of Sales and Business Development for a cannabis company based in Palm Desert, California. She joined the organization in November 2023 as one of its earliest employees, initially working as an executive assistant during its startup phase. Her ability to take on diverse responsibilities and contribute across multiple areas quickly led to her advancement into executive leadership.

Throughout her tenure, Marcela has played an important role in building and expanding the organization’s operations. Her responsibilities have included developing standard operating procedures, supporting hiring and human resources, overseeing security teams, managing accounting functions, and leading public relations and social media initiatives. Her contributions helped support the company’s growth from a small startup team to approximately 300 employees. Before entering the cannabis industry, Marcela spent nearly five years working in the wine industry, gaining additional experience in sales, business development, and customer-focused operations.

Marcela specializes in sales, marketing, innovation, organizational leadership, strategic management, and media communications. She holds a Six Sigma White Belt certification and licenses in Reiki and massage, reflecting her diverse professional interests and commitment to continued learning. Marcela credits her career success to hard work, perseverance, dedication, and integrity—principles that continue to guide her approach to leadership and professional growth.