Marcela Sepulveda

My career in luxury retail spans 23 years, beginning in San Francisco as a sales associate at Bang & Olufsen, a Danish luxury audio and video brand serving high-profile clients. I worked my way up to store manager and eventually oversaw operations for 5 stores in the Bay Area over about 8 years. When the company acquired the Goyard franchise, I had the incredible opportunity to help launch the first freestanding Goyard boutique in the U.S., outside of Paris. Without traditional advertising or marketing allowed by the French luxury company, I learned to network, create partnerships, and present the brand strategically. I'm proud that I grew that store from barely $5 million to almost $9 million in revenue over 6-7 years. After taking time to focus on my teenage daughter, I discovered boxing, which became a passion that changed my life. I've worked with several luxury brands including Wolford, an Austrian B Corp specializing in lingerie and ready-to-wear, where I experienced my first all-women company globally and fell in love with the sustainability aspect. When COVID closed that San Francisco store permanently, I decided to relocate to Texas for better opportunities and a more relaxed lifestyle. After exploring Fort Worth and working with Luxottica and other boutiques, I found my current home at Gani, a Danish B Corp brand on South Congress in Austin. For the past 10 months, I've been managing this beautiful boutique where I handle everything from operations and team leadership to partnerships and community events. I'm passionate about creating an inclusive, community-oriented environment that reflects the special character of South Congress. On days I'm not at the boutique, I work as a boxing coach with private clients. I hold a master's degree in psychology from Mexico City, and I grew up in a small city in Mexico, never imagining I'd travel the world working with luxury brands.