Marcy Carmena

Meet a marketing virtuoso who has orchestrated groundbreaking campaigns for some of the most prestigious brands in the world. With an impressive portfolio spanning Microsoft, Lexus, Mattel/Disney, Folgers, Panasonic, Pillsbury, and Sony, this versatile marketing expert brings a unique perspective shaped by experience across both agency and in-house environments.

Currently serving as the strategic marketing leader for Midway Group and MG Studio, they are transforming these organizations into the automotive industry's premier creative partner while simultaneously managing operational responsibilities. Their prior success at Cast & Crew showcased their ability to revolutionize entertainment industry services, successfully launching four innovative digital software products.

Their agency accomplishments include spearheading a remarkable Microsoft digital content campaign that captured 1.5M video views, generated 6K shares, and achieved 30K social engagements. Most impressively, they transformed a modest $50K project into a robust $500K annual client retainer. Their expertise in forging strategic partnerships has led to successful collaborations with media powerhouses like Thrillist, Entrepreneur, Billboard, and Apartment Therapy.

A master of influencer relationships, they've orchestrated campaigns featuring an impressive roster of A-list talent, including Olympic champion Gabby Douglas, music sensations Ed Sheeran and Gary Clark Jr., entertainment icons Jordin Sparks and Chloe Grace Moretz, and sports legend Kerri Walsh Jennings, among others.

Their exceptional work has earned prestigious industry recognition, including multiple In2 SABRE Awards for "Welcome to Co.llaborate Detroit" and "Iconic Tastemakers," a PR News Platinum PR Award for Influencer Communications, and PR Week's Consumer Launch Campaign of the Year for "Bringing Luster to the Lumia."

With experience spanning consumer and B2B markets, entertainment to automotive, they bring a comprehensive understanding of diverse industry dynamics and a proven track record of delivering exceptional results across all marketing channels.