A powerful exploration of how lived experience shapes authentic advocacy. This essay reveals how personal struggles—particularly navigating systems as an autistic parent—forge the empathy and insight that make true changemakers effective in their work.
Her Story
About Margaret
Margaret Gillan Ritchie is a strategic communications leader, journalist-turned-storyteller, and founder of Wired Mind Media, a communications consultancy focused on accessible, inclusive, and mission-driven communications. With more than 15 years of experience, she has built and led communications programs across healthcare, public health, nonprofit, and technology sectors. Her career began with freelance magazine writing and newspaper journalism, where she developed the storytelling instincts that continue to shape her work today. Following a recent reduction in force at Oracle, Ritchie launched her own consultancy, helping organizations strengthen their reputation, improve accessibility, and communicate complex ideas with clarity and purpose.
Throughout her career, Ritchie has specialized in translating highly technical, scientific, and policy-driven information into clear, engaging content for diverse audiences. Her work has included leadership roles with the Centers for Disease Control and Prevention, where she collaborated with subject matter experts to convert scientific research into plain-language content while implementing accessibility and SEO best practices. She later joined Oracle Health, where she developed executive thought leadership, customer success stories, internal communications programs, and health AI content that elevated executive visibility and organizational credibility. Across every role, she has championed the idea that accessibility and inclusion should be built into communications strategies from the beginning rather than added as an afterthought.
A graduate of Virginia Commonwealth University and Quinnipiac University, Ritchie combines strategic thinking with hands-on execution. She is passionate about transparent communication, empathetic advocacy, and helping organizations earn trust through authentic storytelling. In addition to consulting, she volunteers as a communications leader for nonprofit organizations, mentors emerging writers, and continues to explore innovative tools and technologies that make communications more effective and accessible. Her advice to the next generation is simple: build meaningful relationships, be intentional in your outreach, and never underestimate the power of listening.
Her Interview
Ten minutes with Margaret
01What do you attribute your success to?
I attribute my success first and foremost to my family. Having my husband be as supportive as he has been has made all the difference. I think if I hadn't had that support here within our home, it would be a completely different story. My kids bring me joy and continue to cheer me on even through difficult times. When I got laid off through no fault of my own, we talked about the hard feelings and everything that comes with it, but they continue to cheer me on, and I want to be successful for them. Beyond my parents and friends, there are people out there who have reached out to me just to say they love my perspective and the way I write, it's unique and refreshing. Getting those types of messages from people that I have never even met has been really surprising and it's helping me push forward.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is to stop getting in my own way. I actually just recently got it from my mentor a few weeks ago, though I've probably heard it a few times throughout my career. I'm trying very hard to follow that advice if I'm being honest. I am making an effort, but it is hard for me. I am actually neurodivergent, and so I often overthink things. I have a hard time leaving my comfort zone, especially in terms of my career. Being laid off has pushed me into unfamiliar territory, but it's also about survival. I know I need to do certain things to support my family and keep a roof over our heads, but it is so terrifying trying to go out and find new clients. It's just so uncomfortable because it's a new process for me and that's how I get in my own way.
Interestingly, in my personal life, I never get in my own way. If I want to learn something new, no matter how uncomfortable it may be, I'm hitting the ground running.
03What advice would you give to young women entering your industry?
I would say join networking groups. I'm constantly learning, and I have really met some great women recently. Don't be afraid to reach out to someone you admire, even on LinkedIn, and say, "hey, I really enjoy the work that you do." Be specific and name a project. Don't send that person a generic LinkedIn message. Really take the time to tailor it to that person, and just ask them for 20 minutes of their time to learn from them. Don't use that time to talk about yourself or to pitch yourself unless they ask you a question. Just genuinely sit there and listen to them because often times, people have so many great stories that you could learn from if you just sit and listen. And don't be afraid to push yourself outside your comfort zone.
04What are the biggest challenges or opportunities in your field right now?
The job market is the biggest challenge right now; the market is saturated with a ton of fantastic professionals. We're seeing a lot of layoffs right now, and I personally don't think that's going to slow down. I think by the end of the summer, the market's just going to be overrun with really qualified people. I think I've put out 99 job applications so far since March, and I've tried to be thorough and tailor each one to the job description and write cover letters when I can. I've been rejected about 30 times, and the rest is just silence.
The second challenge I'm currently facing is my age. I'm 35 and I got started young, publishing my first byline at 17 in my hometown newspaper. I've been writing for 19 years, and I got started in college freelancing, then moved into a permanent position by 23 at a local newspaper. I have a very wide range of skills and I've been in my career for quite some time, but it's almost like I'm overqualified for mid-level positions, but I'm not quite qualified enough to be a director.
And the the final challenge that I've encountered during the job search is management experience. Even though I've managed vendors and contractors and their invoices and budgets related to communications, I've never formally managed an in-house employee, and I've had a hard time translating my management of vendors and contractors to managing in-house employees.
05What values are most important to you in your work and personal life?
Transparency is one of my most important values. As a former journalist, I love writing because I'm about having those hard conversations. I have written about getting pregnant on contraception and all of the feelings that go with it. I have written about how angry it makes me that society doesn't treat dads as an equal parent. I think that being transparent and having those hard conversations can really help change the landscape. It's possible to advocate for what you believe in, while still treating others who have differing views with respect. That's how I operate both professionally and in our house. I also value empathy because I don't really know what someone else is going through. If they're not feeling psychologically safe or supported, they're not going to talk to you, they're not going to communicate, and I think that's where a lot of miscommunications occur. At the end of the day, if you're not connecting and building trust, whether it's with a colleague, a manager, a client, or your family member, there's not going to be any communication.
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