Her Story
About Maria
Maria José Cadena (“Majo”) is an International Business student at Northeastern University with a strong focus on business development, marketing strategy, and emerging technologies. She is passionate about turning ideas into practical, scalable solutions, particularly at the intersection of strategy, storytelling, and growth. Maria brings a creative and analytical mindset to her work, often combining market research, branding, and outreach initiatives to support innovative projects and organizations.
Alongside her academic studies, Maria serves as a U.S. Market Expansion Strategy Lead for Persea Apothecary, where she conducts market sizing, competitive analysis, and revenue forecasting to guide go-to-market decisions. She is also actively involved in student organizations such as the International Students in Business group and the Northeastern FinTech Society, where she contributes to marketing, media, and content creation. In addition, she has gained experience in business development through internships focused on strategic growth, research, and client engagement.
Maria is also the founder of DeepBlue Tech Foundation, a nonprofit she established in high school to support environmental innovation, with a special emphasis on marine conservation. Through this initiative, she has helped connect art, technology, and sustainability—most notably contributing to projects like Coralysis, which blends environmental engineering and creative expression. Balancing her academic work, nonprofit leadership, and professional roles, Maria is driven by a commitment to purposeful innovation, global collaboration, and making complex ideas both accessible and impactful.
Her Interview
Ten minutes with Maria
01What do you attribute your success to?
I attribute my success to consistency and balance. I really value being able to show up, whether that's in my friendships, relationships, or in what I'm doing professionally. Running long distances has taught me the importance of showing up consistently. At the same time, balance is crucial because you need to rest from everything. You can't be completely absorbed by just one thing. I think it's really important to balance things out in order to have the best outcome overall. Everything is a balance, and you need both consistency and rest to sustain performance and well-being over the long term.
02What’s the best career advice you’ve ever received?
The best career advice I've received is to just go for it. If you're passionate about something and you enjoy doing it, just do it. You're going to be able to achieve it if you take the opportunities that you have. I recognize that I've been lucky enough to have a lot of open doors throughout my life, but I think the key is walking through them and taking advantage of all the opportunities. There are so many great opportunities that present themselves in your life, but if you're not looking for them, or if you think you can do it later, you'll miss them. Just take it, go for it, do what you love, do what you're passionate about. Even do it scared. What if it doesn't work? But what if it does work? You'll never know what could have happened if you don't try. Take advantage of your opportunities because there are truly a lot of resources that can be presented, and if you're not looking for them, you won't see them.
03What advice would you give to young women entering your industry?
My advice to young women entering college or the nonprofit sector is to go for it and take advantage of all the resources that your university gives you. A lot of times people don't see these resources, but if you look for them, you'll find them. Most universities have resources and they want to support you, and I think it's great if you find those opportunities and take advantage of them. This is the time to build relationships and put yourself out there, because people want to help you. If you look for the right people and find the right people, it can open a lot of doors. Look for opportunities, take them, and have fun while you do it. Everything is a balance. Universities and colleges have these resources, and I think sometimes it's hard to recognize that they do want to help you and that you can still do it and have a balanced life. Don't wait for the perfect time, just get started.
04What are the biggest challenges or opportunities in your field right now?
In the nonprofit world, it's always a challenge to find a way to appeal to people and find your audience. Through most fundraising events, a lot of the time there are going to be people who don't necessarily care as deeply as you care for your cause. So I think finding a way to appeal to audiences and communicating what you value, what you're for, and what the industry is for can be a challenge. However, I think once you learn how to navigate that space and how to do it, it becomes less of a challenge with time. The key is learning how to connect with people who may not initially share your passion and helping them understand why your cause matters.
05What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are consistency and balance. I really value being able to show up, whether that's in my friendships, relationships, or in everything I'm doing all the time. As someone who runs long distances for fun and sometimes does races, running has shown me the importance of showing up consistently. But balance is equally important because you need to rest from everything too. Everything is a balance, and you can't really be completely absorbed by something. I think it's really important to balance things out in order to have the best outcome overall. You need both discipline and recovery to produce the best results, and just being consistent in showing up while also taking care of yourself through rest.
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