Maria Cristina Bahm
Cristina is a sales and customer success leader passionate about building strategies, teams, and client experiences that deliver lasting impact. With expertise in territory management, account growth, and team development, she thrives in competitive markets by turning challenges into opportunities for innovation and performance.
A loving mother of 3 children, she and her husband provide a supportive home where they nurture their children’s goals and hobbies as well as each other’s professional aspirations.
At Charlotte Tilbury Beauty, she leads sales initiatives across top retailers, launches new products, manages a team that spans over multiple states, and executes brand events that consistently exceed forecasted goals. Her time at Trish McEvoy shaped her expertise in training, relationship-building, and sustainable growth—skills she continues to leverage in her current role.
What makes her unique is her ability to pair strategy with empathy. She values relationships as much as results, and believes that empowering teams through coaching and communication creates long-term success. Her psychology background strengthens her adaptability and insight, allowing her to connect authentically with colleagues, partners, and clients alike.
• Mel Robbins on Confidence
• CRM Basics: Unlock Business Growth through Relationships
• University of Houston
What do you attribute your success to?
I attribute my success to a mix of hard work, openness to mentorship, and a genuine deep care for people. Seeking guidance when I needed it allowed me to learn quickly, while the wisdom of great mentors gave me direction. Most importantly, I’ve always focused on building authentic relationships—with colleagues, clients, and partners—that create a foundation of trust and collaboration.
What’s the best career advice you’ve ever received?
The best career advice I’ve received is that work-life balance is personal—it’s up to each of us to define what it means. Once you take ownership of that definition, you can make intentional choices that sustain motivation, keep you focused, and allow you to thrive both professionally and personally.
What advice would you give to young women entering your industry?
Treat your path as a career, not just a job. We are in the people business, so we need to consistently provide the level of service that we deem fit for our best friend or family member. Show up with vision, dedication, and a growth mindset. Invest in your skills, nurture relationships, and build a reputation rooted in trust and professionalism. Opportunities often come to those who combine hard work and exceptional customer service with long-term commitment.
What are the biggest challenges or opportunities in your field right now?
Economic shifts are both the greatest challenge and opportunity. They directly influence budgets, event planning, and client expectations—but they also create space to innovate and discover efficiencies. Remaining agile, creative, and proactive allows leaders to transform uncertainty into growth.
What values are most important to you in your work and personal life?
The values that guide me are care, efficiency, growth, and work ethic. Leading with care builds trust and connection. Efficiency ensures consistent, high-quality outcomes. A strong work ethic drives perseverance. And a commitment to continuous growth allows me to keep evolving, inspiring those around me to do the same.
Locations
Charlotte Tilbury Beauty
Houston, TX 77584