Maribel Swenson
Maribel Swenson is a Senior Key Art Designer who works remotely in the film industry, bringing projects to life from initial concept through final execution on movie posters and main campaign visuals. With seven years in her current role, she has built a reputation for delivering compelling, high-quality designs that capture the essence of each film while resonating with diverse audiences. Maribel’s approach is grounded in discipline and consistency, ensuring that every project she undertakes reflects both creativity and precision, regardless of complexity or deadline.
Her professional focus is on key art and poster design for motion pictures, where she combines artistic vision with strategic thinking to craft visually striking and market-effective campaign materials. She excels in color theory, typography, layout, and visual storytelling, allowing her to produce work that engages audiences and strengthens brand identity. Known for her meticulous attention to detail and versatility, Maribel is highly skilled at managing multiple projects simultaneously, translating creative concepts into polished, professional artwork that consistently exceeds expectations.
Maribel’s journey began in Mexico City, where she worked in a retail factory and as a secretary while learning English and developing her foundational design skills. Her academic excellence was recognized by the Mexican Congress and House of Representatives, which awarded her a diploma of recognition for her outstanding achievements. After relocating to California, she pursued studies in graphic and web design at Antelope Valley College and earned a Bachelor of Arts from the USC Roski School of Art and Design. Her early career in the U.S. was shaped by the opportunity to collaborate with legendary key art designer Art Sims, including work on high-profile projects such as the campaign for the LeBron/Looney Tunes film. These experiences have cultivated a career defined by creativity, resilience, and a profound passion for storytelling through visual design, establishing her as a respected and influential professional in the entertainment design industry.
• University of Southern California - BFA, Art and Design
• Antelope Valley College - AS, Graphic Design
• USC Entertainment Network (10th Entertainment Network)
• USC Alumni Networking
• SAVES
What do you attribute your success to?
I attribute my success to a combination of education, hard work, and determination. My educational foundation has provided me with the knowledge and skills necessary to navigate my career, while my commitment to diligent effort and perseverance has allowed me to overcome challenges and seize opportunities. By staying focused, disciplined, and driven, I have been able to achieve my goals and continue growing both professionally and personally.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to never give up. No matter the challenges or setbacks, perseverance and determination are key to growth and success. Maintaining focus, resilience, and a positive mindset has taught me that persistence often opens doors that might otherwise remain closed and that every obstacle is an opportunity to learn and strengthen my skills.
What advice would you give to young women entering your industry?
Encourages people to go out, build networks, and attend events — opportunities must be sought actively. Intends to use her experience to open doors for disadvantaged children through teaching and mentorship.
What values are most important to you in your work and personal life?
In both my professional and personal life, I place the highest value on respect, integrity, and honesty. I strive to treat everyone I encounter with consideration and empathy, ensuring that my actions and decisions reflect a strong ethical foundation. Upholding these principles allows me to build trust, foster meaningful relationships, and maintain consistency between my values and my work, creating a positive and reliable presence in every environment.