Marieke poel - Chief creative strategist, trend forecaster, founder, owner │ Influential Women

About Marieke

Marieke Poel is a creative strategist, trend forecaster, and entrepreneur with her own trend forecasting consultancy, which she started in 2010. She leads creative strategy, trend forecasting, brand and product direction, and innovation for global clients from startups to multinationals, helping them understand what people will want in the next three to five years. Previously, she worked for a large Parisian trend forecasting company where she gave talks at conferences. She holds a master's in Ancient Greek and Latin and studied fashion editing in Milan. She is writing a book focused on female thought leadership and is passionate about creating space for strategic thinking and equality.

Ten minutes with Marieke

01What do you attribute your success to?

I attribute my success to being headstrong and having vision. I've always seen where the opportunities are, which is part of my job, and I think we need to be able to give each other more space.

02What advice would you give to young women entering your industry?

Find out the women that run businesses if you want to run a business. Make sure that you are very resilient because there is a lot of fighting involved. You have to be strong-willed and resilient.

03What values are most important to you in your work and personal life?

I am a very hierarchical thinker and I like everyone to be equal. Fighting for that is really important to me, for everyone to be able to own themselves the way that they want to be.