Marilyn Cavanaugh
Marilyn Cavanaugh is a seasoned sales and support professional with extensive experience in the corporate, incentive, and rewards industry. Currently at RepLink/The DataDirect Group, she leverages her expertise in sales, account management, and project coordination to streamline access to brand-name merchandise through the RepLink platform, helping suppliers, distributors, and incentive houses optimize their customer engagement and sales processes. Over her 30-year career, Marilyn has developed a reputation for her strategic insights, collaborative approach, and ability to foster strong, lasting partnerships.
Before joining RepLink/The DataDirect Group, Marilyn held leadership and sales roles at companies including Helix Rewards and The Corporate Marketplace Inc. She has a proven track record of managing high volume accounts, bringing high-profile brands into the corporate rewards channel, and mentoring sales teams to achieve exceptional results. Her experience spans merchandising, forecasting, trade show coordination, and full-cycle sales management, underscoring her versatility and business acumen in a competitive industry.
A graduate of the Community College of Rhode Island with an associate degree in Administration and Business, Marilyn combines formal education with decades of practical experience to drive results and innovation. Her commitment to excellence, relationship-building, and attention to detail has earned her the respect of colleagues and clients alike, making her a trusted leader and advocate within the corporate rewards space.
• Sales/Support
• Community College of Rhode Island- Associate's
• IMRA
• PPAI
What do you attribute your success to?
I attribute my success to determination and pursuing what I truly want, while focusing on making a meaningful impact—particularly by bringing luxury and premium products to market in the corporate incentive industry and educating people about the corporate, incentive, reward and gifting industry.
What’s the best career advice you’ve ever received?
The best career advice I’ve received is to be a great teacher to others, generously share your knowledge, and always remain eager to learn.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is to stand tall, present yourself with confidence, and develop deep knowledge of your products as well as the industry.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges and opportunities in my field right now involve educating clients on our services and this marketplace.
What values are most important to you in your work and personal life?
The values most important to me in both work and personal life are respecting others, learning from those around me, and always striving to be the best I can be.